Are you looking for a way to keep new users engaged once they land on your website? If so, you’re not alone. Many business owners and marketers know how to get people to visit their online store but struggle with keeping visitors around long enough to become customers.
We know this is a frustrating experience. The good news is there are quite a few things you can do to actively encourage new visitors to engage with your brand and eventually become customers.
Today, we will explore several strategies that can help business owners across all industries increase engagement among new visitors. Our tips will cover everything from enhancing your website’s usability to building active lead lists on multiple marketing channels.
Let’s dive in.
Prioritize Site Performance
There’s nothing that will disrupt a new user’s experience like a poorly optimized website. Factors like your loading time, menu display, and mobile responsiveness can significantly impact how users interact with your website.
If your website takes 10 seconds to load, you’re going to see a majority of visitors leave before they make it to the first page. The average consumer expects a website to load in 2 seconds or less.
Luckily, you can take steps to speed up your website and fine-tune the overall performance of your online store. Simple changes, like enabling a caching plugin and compressing your images, can substantially impact loading times.
You’ll also want to take steps to ensure your site is optimized for mobile users. Many consumers use their smartphones when they want to shop for products or learn more about a company. We suggest building a mobile responsive version of your site. When someone clicks through with their tablet or smartphone, they will have an easier time navigating menus and engaging with your brand, which means they are more likely to become customers.
Publish Value-Packed Blog Posts
The content you publish on your site plays a massive role in how users interact with your brand. First, let’s talk about how many people read blog posts. You may be surprised to learn that 77% of internet users read blog content. In other words, consumers want to get to know companies through the content they create.
In fact, 47% of eCommerce customer reads 3-5 blog posts before making a purchase on a business website. You can turn skeptical visitors into loyal customers by producing high-quality, industry-specific content.
You’ll have a better chance at getting your target audience interested in your content if you understand their goals and pain points. Think about the problems your product solves and what kind of questions users may have about that specific topic. Similarly, you’ll want to consider somewhat relevant topics that still focus on your industry.
For example, an email marketing SaaS may publish a blog post about hosting. Consumers interested in growing their email list may need help finding website hosting, so this topic makes sense when you look at the big picture.
The more in-depth content you create, the better chance you have at attracting new visitors. Research shows that online brands that blog get 524% more pages indexed by Google. In this sense, your blog content is more than an engagement tool. It can actively help you bring new visitors to your website. If you’re publishing top-notch content, those new visitors could stick around and become customers.
Use Lead Magnets to Secure Subscribers
Your blog content will keep users engaged while they are on your website. But do you have a long-term strategy in place to keep these people interested in your brand long after they leave?
If not, you should consider creating lead magnets to generate more leads for your business. Lead magnets are exclusive pieces of content or promotions that users can get if they subscribe to your email or push notification list.
Once a visitor becomes a subscriber, you can nurture them by sending relevant offers and content, which helps keep them interested in your company. The most common types of content lead magnets include infographics, online lessons, and ultimate guides. These three options will intrigue your audience, which ensures that most of your signups will be qualified leads.
Promotions are also an extremely common way to turn first-time visitors into subscribers. You could offer new email or push alert subscribers 20% off their first order or a gift for signing up and completing a purchase.
Include your lead magnet offer alongside your contact form and on relevant blog posts so visitors can instantly see the benefits of subscribing. As your lists grow, you can start segmenting your visitors and sending personalized content for even more engagement.
Encourage Interactions on Social Media
Finally, it’s hard to talk about keeping users engaged with your website without mentioning social media. Globally, 3.96 billion people use social media websites like Facebook, Instagram, and YouTube to engage with online brands.
When a visitor makes it to your website for the first time, you want to include multiple ways for them to interact with your social media profiles. One easy way to accomplish this task is to add your social media feed to your website. If users can read your posts without leaving your site, you can expect to see more engagement and longer dwell times.
There are other ways you can get more social interactions with your website. For instance, if you’re hosting an online giveaway on social media, you may want to consider creating a unique landing page that explains the prize and ways to enter. Users are likely to click-through and enter your event, which means more long-term engagement.
We also recommend making it easy for visitors to share your blog posts on their social media accounts. You can generate new leads, build trust, and expand your social presence when people are consistently sharing your content.
Back to You
It should be clear now that if you want to grow your small business, you need to keep new visitors engaged with your brand. Use the tips outlined here today to keep people on your site, get more traffic, build your lead lists, and turn more first-time visitors into customers.