Tag Archives: Viral

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing →

Pro Tip: How brands can enter TikTok with a viral challenge

TikTok

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge →

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Advertisement Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan  @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry →

How to Make Your Online Contest Go Viral in 2020 (5 Effective Ways)

Contest Marketing

Jared Atchison — November 29, 2019 Running an online contest is great for business growth. It builds excitement around your brand, furthers its reach, and increases conversions. Contests are useful because they offer your audience something you know they want. You can use that desire and buzz not only to achieve your marketing goals but … Continue reading How to Make Your Online Contest Go Viral in 2020 (5 Effective Ways) →

Less “Let’s Go Viral” And More “Let’s Build Community”

Community Building

Arik Hanson — June 3, 2019 — June 3, 2019 Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” (read the full post for his explanation). While Holmes talked about how we’re in the midst … Continue reading Less “Let’s Go Viral” And More “Let’s Build Community” →

Unhappy, Unproductive Employees? 10 Easy Ways to Create Viral Engagement

Viral Marketing

Rick Miller — December 5, 2018 Follow @beingchief — December 5, 2018 Is your company performing as well as it could? Are you leaving money on the table? Most companies are. But the source of the problem isn’t financial capital—it’s human capital. According to Gallup’s State of the American Workplace, an astounding 67 percent of … Continue reading Unhappy, Unproductive Employees? 10 Easy Ways to Create Viral Engagement →

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