Tag Archives: Viral

You Don’t Want to Go Viral; You Want Cultural Contagion

Jessica Welch June 23, 2020 In the last 5 years, everyone in marketing has set their sights on going viral and is moving full steam ahead. It seems like the best way to get your product or idea in front of the eyes of the masses and essentially get rich quick. We view viral marketing … Continue reading You Don’t Want to Go Viral; You Want Cultural Contagion →

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing →

Pro Tip: How brands can enter TikTok with a viral challenge

TikTok

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge →

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Advertisement Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry →

9 Easy Ways on How to Write a Blog Post That Goes Viral

Blogging Traffic

Moss Clement — February 14, 2020 Are you wondering how to write a blog post that goes viral? Many bloggers and content marketers are struggling to create viral content. So if you’re at this stage of your blogging career, this article is right for you. Content marketing is a lucrative business and one of the … Continue reading 9 Easy Ways on How to Write a Blog Post That Goes Viral →

How to Make Your Online Contest Go Viral in 2020 (5 Effective Ways)

Contest Marketing

Jared Atchison — November 29, 2019 Running an online contest is great for business growth. It builds excitement around your brand, furthers its reach, and increases conversions. Contests are useful because they offer your audience something you know they want. You can use that desire and buzz not only to achieve your marketing goals but … Continue reading How to Make Your Online Contest Go Viral in 2020 (5 Effective Ways) →

8 Tips That May Help You Create Viral Growth for Your Business

Growth Strategy

Megan Mosley — July 2, 2019 Follow @ReferralRock — July 2, 2019 Viral growth has become something of a holy grail for online businesses. Entrepreneurs lose sleep trying to come up with PR stunts, relatable videos, and other strategies just so their product can ‘go viral’. And can you blame them? Who can turn down … Continue reading 8 Tips That May Help You Create Viral Growth for Your Business →

Less “Let’s Go Viral” And More “Let’s Build Community”

Community Building

Arik Hanson — June 3, 2019 — June 3, 2019 Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” (read the full post for his explanation). While Holmes talked about how we’re in the midst … Continue reading Less “Let’s Go Viral” And More “Let’s Build Community” →

5 Key Tips for Creating Viral Videos

Video Strategy

Laura McLeod — April 19, 2019 — April 19, 2019 Viral videos: they’re the goal for many content creators. When creating viral videos you have the chance to reach a much larger audience than just the fans and followers you already have. Plus, viral videos often lead to improved brand recognition and sentiment. Going viral … Continue reading 5 Key Tips for Creating Viral Videos →

5 Tips for Creating a Marketing Video That Goes Viral

Viral Marketing

Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral →