CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016 Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
by Scott Barnett April 29, 2016 Follow @scottabarnettApril 29, 2016 There has been significant debate regarding the future of journalism relative to the disruption from social networks. An interview with Jeff Jarvis where he argues that publishing is not dying and that publishers need to learn how to work with social networks interested me, and … Continue reading How Should Hyperlocals View Social Networks?
As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications. Amy Gesenhues on March 18, 2016 ©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a companywide rebrand that would impact IDG’s complete … Continue reading A CMO’s View: How IDG rebranded 100+ media properties
by Jonjo Hancock-Fell March 1, 2016 Follow @https://twitter.com/RakutenMKTG_UKMarch 1, 2016 The modern marketplace – where consumers can shop anywhere, 24 hours a day – means brands have to stay a step ahead to meet and exceed expectations. Marketers are aware they need to deliver a blended experience across devices and channels, which to consumers must … Continue reading Why the Single Customer View isn’t Enough
by Charles Heitz January 1, 2016 Follow @CharlesHeitzJanuary 1, 2016 If you are going to a party, formal dinner, or an important business meeting, it’s quite likely that you will examine your appearance in the mirror at home before you leave. Yet, what is reflected back to you is not a true image. It is … Continue reading How An Outsider Might View Your Web Presence
by Adam Baetu December 7, 2015 Follow @emailmarnowDecember 7, 2015 Every email marketing professional has a code of best practice to work from, a set of rules and basic guidelines that apply to most campaigns. However, while some of these form the backbone of functional, professional marketing emails and are absolutely essential, you should never … Continue reading Is the ‘View in Browser’ Link at the Top of Emails Now Redundant?
Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age. Amy Gesenhues on December 2, 2015 After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is … Continue reading A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing
Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
New app enables individuals to create Street View-style 360-degree imagery. Greg Sterling on September 3, 2015 Google’s Street View has been somewhat challenged in the transition to a mobile-centric world. It’s available through the Google Maps and Google Earth apps, but it hasn’t really been well showcased on the small screen — until today’s launch … Continue reading Google Launches Stand-Alone Street View App For iOS And Android
