Bruce McKenzie — February 3, 2019 — February 3, 2019 How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment. Here are five practical planning steps (my … Continue reading 5 Tips for Prepping Your Enterprise Technology Solution Video
Standard Video Retargeting Can Yield Wasteful Impressions by Wayne Friedman , February 1, 2019 Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer “sentiment.” Over half of all ad impressions could be wasted with … Continue reading Standard Video Retargeting Can Yield Wasteful Impressions
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. Katherine Hays on January 30, 2019 There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about Generation Z … Continue reading Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Rollo Wenlock — January 29, 2019 Follow @RolloWenlock — January 29, 2019 350543 / Pixabay Back when video was expensive and rare, companies could get away with siloing their video production efforts. Now, however, video has evolved into an expectation, and with that expectation comes a requirement of quality that silos cannot address. Most company … Continue reading Why You Need Collaboration in Video Production
Neil Wood-Mitchell — January 24, 2019 Follow @ThreeMotionUK — January 24, 2019 Video Trends to Kickstart Your Year 2018 was a year where we were asked to help businesses use video in more ways than ever before. One of the reasons why video is such a powerful and cost-effective medium is within its versatility. So … Continue reading 10 Ways to Grow Your Business with Video
Jon Anderson — January 23, 2019 — January 23, 2019 How well is your SaaS company using video marketing? Video is a great marketing tool, and it’s at its best when you use it in the right context. I’ve got good news for you and your software-as-a-service firm: for software companies, good contexts abound. That’s … Continue reading 4 SaaS Video Marketing Tips for 2019
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
PJ Taei — January 14, 2019 — January 14, 2019 markusspiske / Pixabay If you wanted a single reason why it’s such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, … Continue reading 5 Ways Video Content Can Improve Your SEO
Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
Paige Duffy — December 30, 2018 — December 30, 2018 mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as … Continue reading Simple Tech for Small Business Owners, Part 7: Video Campaigns
