Ankit Prakash — March 11, 2019 — March 11, 2019 Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits … Continue reading 7 Mistakes You Are Making with Your Instagram Video Marketing
Bruce McKenzie — March 10, 2019 — March 10, 2019 In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s … Continue reading The Power of Video for Marketing to Millennial Decision-Makers
Young Entrepreneur Council — February 28, 2019 Follow @YEC — February 28, 2019 As live video streaming becomes more popular, it’s important to know how to use it effectively to market your brand. To find out what works, we asked members of the Young Entrepreneur Council the following: What is the best way to use … Continue reading 9 Live Video Techniques Businesses Can Use to Reach Their Market
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content
Neil Wood-Mitchell — February 26, 2019 Follow @ThreeMotionUK — February 26, 2019 PART I: WHY We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. Theory is nice – but research is better – and there’s plenty to support the case for video being the … Continue reading What the Heck Is Video Marketing Anyway? The Why, What & How…
Greetje den Holder — February 15, 2019 Follow @GdenHolder — February 15, 2019 Ever since I started vlogging for my company Meemoeder.com, a world of opportunities has opened up to me. I have noticed more engagement, more invites to events and interviews, and overall better brand awareness. If you want to learn how you too … Continue reading How to Grow Your Business with Video
Shannon Delmarle — February 7, 2019 — February 7, 2019 Free-Photos / Pixabay Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty … Continue reading 4 Ways to Use Video in Your Marketing Efforts
Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral
Abhishek Talreja — February 8, 2019 Follow @Abhishekt5 — February 8, 2019 The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source) Social algorithms have evolved to … Continue reading The Secret Sauce for Successful Social Media Video Marketing
Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey
