Tag Archives: Video

Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness

Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness →

Social Commerce for the 2021 Holidays: How to Drive Growth with Video Ads

Slye Joy Serrano October 8, 2021 Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a … Continue reading Social Commerce for the 2021 Holidays: How to Drive Growth with Video Ads →

How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]

Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video] →

Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out

Susan Gilbert September 14, 2021 Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Creating catchy videos for your brand marketing can help attract a larger audience on places like Instagram and YouTube. Businesses can take advantage of professional editing tools to encourage … Continue reading Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out →

Finding the Right Voiceover For Your Video

Neil Wood-Mitchell September 7, 2021 Certain inflections and distinct vocal traits can make a person’s voice recognisable in an instant. Large corporations have often employed celebrities to voiceover their products or services in order to capture the viewer’s attention and thus maximising the reach of their marketing campaign; Hugh Dennis’ promotion of the latest washing … Continue reading Finding the Right Voiceover For Your Video →

3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video

Victor Blasco September 2, 2021 Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see, from strangers they know nothing about. If you want to make it in the eCommerce arena, you need a reliable … Continue reading 3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video →

Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]

Isaiah Stone August 24, 2021 One of the most important aspects of any business is understanding what your users want and how they interact with your site. The landing page report is key to draw insights for user behavior. A landing page is the page a user first sees when they land on your website. … Continue reading Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video] →