Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)
Tag Archives: Video
How to Make Video Marketing Work for Your SEO Strategy
John Suarez July 20, 2021 So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. And … Continue reading How to Make Video Marketing Work for Your SEO Strategy
How Video Interviews Can Help Companies Hire More Quickly and Effectively
Josh Millet July 19, 2021 During a disaster as vast and destructive as COVID-19, most of the headlines are all about “disruption.” And rightfully so: the pandemic upended our lives in countless ways, from how and where we work to how we communicate. But there are also many ways COVID-19 demonstrated that the status quo … Continue reading How Video Interviews Can Help Companies Hire More Quickly and Effectively
5 SEO Tips for Video Marketing
Kara Jensen July 16, 2021 Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and … Continue reading 5 SEO Tips for Video Marketing
Using an Effective Video Marketing Strategy for 2021 on TikTok
Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok
6 Creative Ways to Use Video Content to Engage Visitors
Yash Chawlani July 8, 2021 In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and getting your content in front of the right eyes. While … Continue reading 6 Creative Ways to Use Video Content to Engage Visitors
Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Lead Generation Strategies for Video Software Products and Services
Judy Caroll June 28, 2021 As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that your potential customers have a lot … Continue reading Lead Generation Strategies for Video Software Products and Services
How to Incorporate Video Content In Your Marketing Strategy
Danielle Winski June 25, 2021 Learn how to incorporate engaging video content into your marketing strategy. Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with … Continue reading How to Incorporate Video Content In Your Marketing Strategy
Using Professionally Shot Video to Better Present – Why?
Neil Wood-Mitchell June 22, 2021 How many times have you read something, and no sooner have you read it you’ve forgotten it? Or you’ve read an email and immediately been offended when no offence was intended because the writer couldn’t communicate the right emotion in the written word? You might be on slide number 22 … Continue reading Using Professionally Shot Video to Better Present – Why?
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