Ari Buchler Many articles are written on sales and marketing: how to generate leads, how to qualify prospects, how to improve sales, how to engage customers, how to turn leads into a gazillion dollars, how to do this, how to do that, and so on. I am fresh off two recent experiences as a potential … Continue reading Frictionless or Frictionmore? Sales Tips for Vendors
Tag Archives: Vendors
Bad Assumption #3: “I Just Compete With Vendors”
by John Holland December 23, 2015December 23, 2015 This is the third post of seven-part blog series on “Bad Assumptions” that salespeople make during the sales process. There is a tremendous advantage when a salesperson can gain access to a Key Player, take that person from latent to active need, and establish themselves as “Column … Continue reading Bad Assumption #3: “I Just Compete With Vendors”
Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience. Erik Bratt on September 2, 2015 Do your marketing vendors play well with each other? If they were on a playground together, … Continue reading Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications