by John Holland December 23, 2015December 23, 2015 This is the third post of seven-part blog series on “Bad Assumptions” that salespeople make during the sales process. There is a tremendous advantage when a salesperson can gain access to a Key Player, take that person from latent to active need, and establish themselves as “Column … Continue reading Bad Assumption #3: “I Just Compete With Vendors”
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience. Erik Bratt on September 2, 2015 Do your marketing vendors play well with each other? If they were on a playground together, … Continue reading Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
