Annaliese HenwoodMarch 27, 2015 In this article, I’m focusing on the tricks and strategies for measuring the success of your hard work. You can’t know if your blogging is working if you don’t know what you’re looking to achieve. You can’t demonstrate the success of your work if you don’t measure for your return on … Continue reading Blogging ROI: How to Determine Your Blog’s Value
Dave BrockMarch 21, 2015 Before going further in this article, stop for a moment and look at the steps and activities in your sales process. At some point is there something similar to, “Deliver value proposition to customer?” Now a few of you may be scratching your heads–if you don’t have a sales process, you … Continue reading “Delivering You Value Proposition” Is Not A Step In Your Sales Process!
Chloe NoskoMarch 11, 2015 So, maybe you already know that video marketing is worth your while, but if you’re a startup you want to explore your options. You want to know if the cost of a studio-created explainer video is worth the price tag. Huge spoiler alert… it is. Here’s why: Unbiased View: If you … Continue reading The Real Value of Video Production
Paul MorrisMarch 11, 2015 This is quite possibly one of the most important questions you should be asking yourself as a website or business owner…..and probably of your SEO agency too! What’s the point of pouring money into a search engine marketing campaign if you’re not going to understand what benefit it’s giving you? And … Continue reading How Do I Know If I’m Getting Value From SEO?
Dave BrockMarch 9, 2015 Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games–but with a purpose. I’ve become distressed with the state of thinking about “Value Propositions.” Too often, they are viewed as the “silver bullet.” Wishful thinking like, “If I just get the … Continue reading Throw Away Your Value Proposition, It’s Meaningless!
Amanda ClarkMarch 9, 2015 Job hunting can be challenging no matter your experience level, but it can be particularly tough for entry-level candidates who may feel that they lack the experience to compete. Coming out of college you may be confident in what you have learned but not have a lot of real-world experience that … Continue reading Showing Your Value On An Entry-Level Resume (EC)
Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet
Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here. Tom Sather on March 4, 2015 Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps confirm permission with the subscriber, sets expectations and provides … Continue reading How Welcome Emails Help Predict Future Subscriber Engagement & Value
Jennifer ForbesFebruary 9, 2015 Price affects perception Did you know that since price positively influences our perceptions of quality, and inversely influences perceptions of value, sellers of mundane products use history, story, exclusivity and implied scarcity to change our appetites? This explains why lobster went from prison food (at one time fetching $ 0.11/lb) to a … Continue reading The Perception of Value [Infographic]
William ComcowichFebruary 9, 2015 Some experts believe social media engagement is over-rated. Photo credit: Daniel Iverson Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — … Continue reading What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?
