Sanjay AroraJune 9, 2015 It’s becoming more and more essential that all ecommerce businesses, regardless of size, implement sophisticated on-site search technology to help their shoppers find the items they want as quickly and conveniently as possible. This is due to a shift in consumer shopping habits, by which internet users have become accustomed to … Continue reading 3 On-Site Search Add-ons Proven to Increase Conversions and Average Order Value
Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions
Kathy Richardson-MauroMay 10, 2015 In How Small Business Can Replicate the Big Business Seller’s Advantage in Today’s Market, we talked about eight of the most important characteristics or value drivers that prospective buyers look for in their acquisition candidates, one of them being establishing sound processes and procedures that will ensure help that the business … Continue reading Boost Your Company’s Value By Establishing Professional Processes And Procedures
Mladen KresicMay 6, 2015 Effective, persuasive communication is fundamental to building winning deals. When you are understood and believed, you greatly increase your chances of gaining leverage and having your value argument accepted by the other side. However, we make a mistake if our communication doesn’t recognize two kinds of value: Company value to the … Continue reading To Win the Deal, Add Personal Value to Your Negotiation Strategy
Kyle WongApril 29, 2015 “There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. However, justifying the value … Continue reading What Is The Value Of Social Media Engagement?
Candis RousselApril 26, 2015 When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you’re the management consulting firm to do this? With a strong value proposition. … Continue reading 9 Steps to Building a Unique Value Proposition in Management Consulting
Jane JohnsonApril 20, 2015 There are five main factors, three internal and two external that can influence the value of a privately held company: Internal Quality of the business Projected cash flows Overall size of the company External The industry segment Cost of and availability of capital in the marketplace While owners can exercise control … Continue reading Top 5 Factors That Determine The Value Of Your Business
Kathy Richardson-MauroApril 16, 2015 Many owners will have to boost the value of their businesses before they transition them to new owners. Most often this is because if the owners sell today, they will not net enough money from the transition, after taxes and fees, to fund the rest of their lives. It may be … Continue reading Recurring Revenue – A Key Strategy To Boost Business Value
Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message
Denise ChanApril 8, 2015 In a recent survey of 300 international marketers, we learned that German companies use transactional emails slightly more than other countries. From anecdotal experience, Germany also sees higher opens and click-through rates than do their counterparts in other countries. In fact, transactional emails drive higher revenue than do marketing emails. However, … Continue reading The Hidden Value Of Transactional Emails
