Jacob ShriarFebruary 4, 2015 All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to people decisions that we do to engineering decisions. – Laszlo Bock This quote from Google shows that they understand the value of their most important asset – their people. … Continue reading The Hidden Value Behind People Analytics (And Why You Should Care)
Tag Archives: Value
Five Ways Social Media Can Add Value To Retail Brands
Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
What’s A Value Statement Worth?
Martha SpelmanJanuary 9, 2015 A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers. Combined, these documents help to define a business, provide a road map for where that business wants to go and plans for … Continue reading What’s A Value Statement Worth?
Is The Value Of A Website Decreasing?
Brent Pohlman December 12, 2014 Social media, content marketing, and search marketing are evolving and changing the face of online marketing. A good website is needed now more than ever. It is the one item that you have control over and it should be the focal point when working with these other marketing channels. I … Continue reading Is The Value Of A Website Decreasing?
Social Media Bots Have No Value
Rachel Miller December 1, 2014 My title is “Chief Listener” at Pipeliner CRM. What does that mean I do? I listen. To everything. I listen for emerging social business trends and signs of social media tool evolution. I listen to customers, partners, and influencers. I listen to startup CEO’s and VP’s at established companies. I’m … Continue reading Social Media Bots Have No Value
The value of social interactions — decoded
By Desirée Gullan November 28, 2014 In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these … Continue reading The value of social interactions — decoded
3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
Liz O’Neill November 27, 2014 The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy
Value Chain Analysis
Paul Sloane November 22, 2014 Do you want to innovate with your service or process? Here is an effective method which I use on innovation workshops. It involves analysing and questioning every stage of your procedure. Start by breaking the customer journey down into separate stages starting with when the client first encounters you … Continue reading Value Chain Analysis
How To Increase Your Value And Win More Business With Service Layering
Kristen Curtiss November 19, 2014 As a consultant, you know your strengths better than anyone. Your clients rely on you for your expertise. They have problems they need to solve or goals they want to meet, and they know you can help them get there. There’s a good chance you already offer a range of … Continue reading How To Increase Your Value And Win More Business With Service Layering
Value Your Fanbase: Marketing Lessons From Taylor Swift
Jeff Korhan November 15, 2014 Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there … Continue reading Value Your Fanbase: Marketing Lessons From Taylor Swift
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