Tag Archives: Value

What’s In It For Me? The Value of Personalization in Business

Personalization

by BusinessVibes November 18, 2015 Follow @businessvibesNovember 18, 2015 Take away the bells and whistles of marketing, strip back the hype of a product/service launch, cut away the popularity of a brand, and you can boil down the single most important question to ask yourself as a business owner when attempting to satisfy the customer: … Continue reading What’s In It For Me? The Value of Personalization in Business →

How To Maximize Existing Link Value With Link Optimization

Search Engine Optimization

By James Duthie November 12th, 2015 You’ve probably seen a story like this before. You win a new client. They’ve got an extensive network of stores. They’ve got a good level of consumer awareness. They’ve been in business, and online, for over 10 years (hello domain authority!). So far, so good. But the news isn’t all … Continue reading How To Maximize Existing Link Value With Link Optimization →

4 Lessons Learned From Making Customer Value Your Priority

Customer Engagement

Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority →

The Overlooked Value Of Pay Per Call Advertising [Infographic]

Social Media Utilization

Martin SchneckOctober 26, 2015 The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. But that doesn’t mean PPC is your best option. Pay per call advertising is an often overlooked, … Continue reading The Overlooked Value Of Pay Per Call Advertising [Infographic] →

How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation

Corporate Success

Simon MitchellSeptember 11, 2015   Time to spread the word Your new IT strategy has been accepted by the board. It WILL happen. But how quickly it beds down and shows real benefits depends on everyone in the organisation – regardless of their role – being ready to accept it. But do it with care … Continue reading How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation →

Electronic Documents – It’s Time to Start Adding Value

Email Marketing

Mia PapanicolaouSeptember 2, 2015 For many years, companies only focused on switching off paper and moving customers to electronic versions of important documents, which were primarily bills and statements. However, these documents never evolved from their original presentation and format. So, what value are customers getting out of them today? How are they making your … Continue reading Electronic Documents – It’s Time to Start Adding Value →

The Value of Using a Managed Email Marketing Service Vs Do-It-Yourself

Email Marketing

Adam BaetuAugust 25, 2015 Like many other things in the digital world, the success of email marketing campaigns often depends on the tools, platforms and resources you use. Most email marketers make use of services like email marketing now, MailChimp and Constant Contact to design and manage their email campaigns, lists and contacts, but there … Continue reading The Value of Using a Managed Email Marketing Service Vs Do-It-Yourself →

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