Marc GubertiAugust 7, 2015 Content has always been king, and it will continue dictating which bloggers become successful. The bloggers who write the best content are the ones who we remember, and we return to these bloggers’ blogs numerous times. Every new blogger wants to know how to become a successful blogger, and the answer … Continue reading 10 Easy-Peasy Methods To Write High Value Blog Posts
Miriam HaraAugust 4, 2015 Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary … Continue reading Don’t Waste My Time! It’s a Question of Adding Value
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Rachel SilverJuly 22, 2015 There are words to get your email read and words that ensure your subject line gets read, but what are the things you need to say in order to increase the value of your business relationships? No matter how powerful and effective your product is, the way you frame your product … Continue reading 10 Words to Increase the Value of Your Business Relationships
Jessica MehringJuly 20, 2015 You’ve spent precious work hours writing this week’s company blog. Or maybe you’ve spent precious budget dollars to hire an employee or contractor to write it. Either way, writing a blog is an expense. You want a return on your investment. The good news is, it’s not that hard to significantly … Continue reading How to Get More Value from Your Business Blog
Kevin GallagherJuly 12, 2015 We all like to know we’re getting our money’s worth, don’t we? That is especially true in business, as paying too much out and not getting much in return could leave you in a sticky situation. However, when it comes to finding an SEO service, things can get particularly confusing. A … Continue reading How To Measure The True Value Of SEO For Your Business
Will ThomsonJune 21, 2015 What is a third party recruiter? Why should you consider using one? How do you go about choosing the right recruiter for your needs? What VALUE does a third party recruiter bring to your organization? In 2015, the recruiting landscape is more competitive than we have seen it in years. If … Continue reading The VALUE of Using a Third Party Recruiter
Julia BorginiJune 20, 2015 In a benchmark study of HubSpot customers, they found that ones that blog 15+ times per month get 5 times the traffic than the ones that don’t blog at all. Five. Times. While part of that is because they’re putting out a lot of great, valuable content for their audience, the … Continue reading Create Recurring Value With Your Business Blog
Natalie MeehanJune 17, 2015 Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed by so-called ‘gurus’ as the savior of humanity. Well, not quite, but the hype behind the potential of … Continue reading What’s the Point of Social? A Primer on Business Value
Austin IulianoJune 17, 2015 Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you’ve had these experiences, you probably haven’t fleshed out your buyer personas. According to Hubspot, a buyer persona is: “A semi-fictional representation of your ideal customer based … Continue reading Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
