Helen Blake — January 10, 2019 Follow @futurecurve — January 10, 2019 Let’s face it; we all know it. 2019 is going to be a year of challenge and change and for some businesses there will be changes right across the spectrum: political, economic, social and technological – or PESTR if you add regulation or … Continue reading Avoid Ostrich Syndrome: Top 10 Questions for Assessing Your Value Proposition
While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019 The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Jamie Pitman on December 14, 2018 at 9:24 am If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews … Continue reading Do men and women value online reviews differently?
Steve Zakur — December 11, 2018 — December 11, 2018 While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. Increasingly, site … Continue reading The Secret Value of Site Search
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
Chee-Hong Hsia — November 20, 2018 — November 20, 2018 Ahhh… the never-ending debate. What’s the value of (Scrum) certifications? Is there any value? Why should you get certified? Is it even necessary? Hmmm… Definitely an interesting topic and when you start “googling” it, you’ll stumble upon many MANY yes, no, yes, no, maybe debates. … Continue reading The Value of Scrum Certifications
Jay Gronlund — November 21, 2018 — November 21, 2018 There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy … Continue reading Why Millennials Value Experiences, Not Stuff
Dave Parsons — November 13, 2018 — November 13, 2018 Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time … Continue reading How to Minimize Time to Value with Your Personalization Campaigns
Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill
Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
