New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Jamie Pitman on December 14, 2018 at 9:24 am If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews … Continue reading Do men and women value online reviews differently?
Steve Zakur — December 11, 2018 — December 11, 2018 While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. Increasingly, site … Continue reading The Secret Value of Site Search
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
Chee-Hong Hsia — November 20, 2018 — November 20, 2018 Ahhh… the never-ending debate. What’s the value of (Scrum) certifications? Is there any value? Why should you get certified? Is it even necessary? Hmmm… Definitely an interesting topic and when you start “googling” it, you’ll stumble upon many MANY yes, no, yes, no, maybe debates. … Continue reading The Value of Scrum Certifications
Jay Gronlund — November 21, 2018 — November 21, 2018 There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy … Continue reading Why Millennials Value Experiences, Not Stuff
Dave Parsons — November 13, 2018 — November 13, 2018 Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time … Continue reading How to Minimize Time to Value with Your Personalization Campaigns
Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill
Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
Jacob Brain — October 26, 2018 — October 26, 2018 Interns probably aren’t worth the trouble. Right? Whether it is Ryan Howard from The Office, April Ludgate from Parks and Recreation, or your own internship experiences, you likely have a pretty dismal view of interns. If you are lucky they can work a Keurig and … Continue reading The Guide to Getting Value from a Marketing Intern
Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
