Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story
Brian Basilico — May 14, 2019 Follow @bbasilico — May 14, 2019 Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the … Continue reading Why Value Is Not About Being The Lowest Price But About The Best Fit
Hispanic-Americans Are Customers With High Lifetime Value by Karthik Iyer , Op-Ed Contributor, May 10, 2019 Forget everything you thought you knew about Hispanic-American consumers — because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows. The 64 million Hispanics who live in the United States today represent 19.5% of … Continue reading Hispanic-Americans Are Customers With High Lifetime Value
Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value
While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. Barry Levine on January 25, 2019 In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and … Continue reading Assessing Multi-Touch Attribution’s value: Is it worth the effort?
Maarten Kossen — January 23, 2019 Follow @mpkossen — January 23, 2019 rawpixel / Pixabay Why would Product Owners prevent value delivery, you ask? They shouldn’t, and don’t want to, but yet I see them do it every day. And usually, it’s without them even knowing they’re doing it. Here’s four observations of how Product … Continue reading How Product Owners Prevent Value Delivery
Nikola Roza — January 19, 2019 Follow @NikolaRoza — January 19, 2019 External links are a necessary part of the web. The internet lives off them. They’re a necessity, so why is it that people shy away from linking out? Are they afraid their site will get hurt? That Google will penalize them, decimate their … Continue reading External Linking for SEO: Learn How to Get Value Out of Everything You Give
Elliot Begoun — January 18, 2019 Follow @intertwinegroup — January 18, 2019 Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You wear dozens of hats, from leader to accountant; salesperson to dispatcher. … Continue reading What Is Your Highest Value Activity?
Dave Brock — January 14, 2019 Follow @davidabrock — January 14, 2019 As it should, the concept of the value proposition has changed dramatically over decades. When I was taught the concept of a value proposition, back as people were just learning how to shape wheels from stones, it was basically an enhanced version of … Continue reading The New Value Proposition: Sense-Making
