Peter DavidsonJanuary 18, 2015 It’s no secret that being well organized and equipped with the proper tools in a business environment is fundamental to improving productivity. But with an abundance of tools and resources to choose from, it can be easy to get bogged down amongst too many tools, when there are really just a … Continue reading What the Businesses Are Using to Improve their Productivity Efforts
Tag Archives: Using
Nurturing the Sales Funnel Using Social Media [Infographic]
Louis FoongJanuary 16, 2015 How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. To be clear, I … Continue reading Nurturing the Sales Funnel Using Social Media [Infographic]
5 Benefits To Using Social Media For Your Business
Alana GottfriedJanuary 17, 2015 Since its inception, social media has evolved massively. It is no longer restricted to social interactions between friends. Now, businesses – small and large – can benefit greatly from its ability to reach consumers and increase brand loyalty (and countless other perks). Social media is now positioned as a must-do in … Continue reading 5 Benefits To Using Social Media For Your Business
Introduction to Using Goals in Google Analytics
Tim LeesJanuary 16, 2015 Within Google Analytics, Goals are designed for you to quantify how well your website is performing in terms of specific objectives. You can set up individual Goals to track an action on your website. These actions are defined as an activity that has a completion. Commonly known as conversions, examples of … Continue reading Introduction to Using Goals in Google Analytics
6 Steps to Strategy Using Mind Mapping
Jamie MacDonaldJanuary 15, 2015 So what is Strategy? There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as: A high level roadmap for the business A “compass” for the business vision and direction A platform for communicating the vision, mission and goals for the business The following … Continue reading 6 Steps to Strategy Using Mind Mapping
10 Ways To Convert More Customers Using Psychology [Infographic]
Louis FoongJanuary 14, 2015 In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. Below are the … Continue reading 10 Ways To Convert More Customers Using Psychology [Infographic]
Stop Making Excuses and Start Using Social Media
Laura DonovanJanuary 8, 2015 January seems to be the time when bloggers love making predictions for the New Year. This year, there are a lot of “hot” social platforms and trends. Tell a story on Medium, share a secret on Whispero, or send a message that self-destructs within a few seconds on Snapchat. And the … Continue reading Stop Making Excuses and Start Using Social Media
Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Top 6 Fundamentals of Using Twitter
Bryan KramerJanuary 6, 2015 I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard … Continue reading Top 6 Fundamentals of Using Twitter
Is Your Business Using Facebook Video Ads?
Samantha CollierJanuary 4, 2015 In this day and age, it’s a given that your business is on Facebook and has an optimized page to boot. You most likely have a check-in feature at your cash register and a handful of great reviews. Being the Facebook star that you are, are you using Facebook video ads? … Continue reading Is Your Business Using Facebook Video Ads?