ZOG DigitalJuly 17, 2015 It’s been a year since Twitter introduced a way for brands to promote other apps, but the additions are still rolling through. Promoted Tweets have never been a better tool for marketers than they are today. Twitter ads are becoming a better investment for conversation engagement, app installations, and lead development. … Continue reading 4 New Features You Should Be Using To Improve Twitter Ad Campaigns
Larisa BedgoodJuly 16, 2015 As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company. Actually generating quality leads is a major challenge many … Continue reading How Marketers Are Using Big Data [Infographic]
Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
John WintersJuly 9, 2015 Video is one of the most effective online marketing tools. A recent article, 7 Ways to Use Video to Drive Traffic and Conversions by Anton Eliasson presents different ways to use video to successfully market your business.Here’s a list of different kinds of video to help your audience connect with your … Continue reading 7 Ways to Connect with Your Audiences Using Video
Michael GeorgiouJuly 6, 2015 Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect … Continue reading Increase Your Conversion Rate Using Colors in The Right Way
Steve HammJuly 1, 2015 When using a video for marketing purposes, businesses seem to skip the obvious. If you’re a fan of the show, The Office, you would have seen the episode where Dunder Mifflin makes their first commercial. Reps came in to make the video and it was the one that was aired; but … Continue reading 3 Tips to Follow When Using Videos to Promote Your Business
Chloe BasterfieldJune 29, 2015 Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then … Continue reading 5 Underrated Twitter Metrics You Should Be Using
Marc GubertiJune 25, 2015 Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a social network that is growing faster than any other, and taking all of your … Continue reading 5 Ways To Flood Your Blog With Traffic Using Pinterest
Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Kylie Jane WakefieldJune 23, 2015 Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms. Video usage is growing at a … Continue reading How Brands Are Using Social Video
