Elizabeth KennickJune 23, 2015 As everyone involved in the infamous launch of Healthcare.gov knows, you can deliver your project on time only to have it crash on takeoff. And as everyone involved in a large project knows, tough constraints (deadline, budget, regulations) require project tradeoffs that can lead to unforeseen difficulties or failure after delivery. … Continue reading Using A Pre-Mortem To Keep Your Project On Track
Will ThomsonJune 21, 2015 What is a third party recruiter? Why should you consider using one? How do you go about choosing the right recruiter for your needs? What VALUE does a third party recruiter bring to your organization? In 2015, the recruiting landscape is more competitive than we have seen it in years. If … Continue reading The VALUE of Using a Third Party Recruiter
Nikhil SharmaJune 17, 2015 The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go through a series of edits, and then it’d be published, reaching the end … Continue reading Using Native Advertising to Expose Your Brand’s Voice
Jilly BadanesJune 17, 2015 To be successful on social media, you have to know your audience. Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people were there? You might kill it, … Continue reading Get To Know Your Audience Using Social Media — 10 Tools to Help
Priya Florence ShahJune 17, 2015 Are the obligatory dimensions for social media images on each channel making you crazy? They’re sure making me nuts. I mean, social media updates happen in real time. Who on earth can remember what dimensions each image should be so it shows up well on Facebook, Twitter, LinkedIn, Google+ etc? … Continue reading The Quick And Dirty Guide To Using Social Media Images
Christopher PennJune 16, 2015 Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from … Continue reading Should You Stop Using Hashtags in Social Media Content?
Eric HammisJune 11, 2015 If you’re a business owner, what would you rather have? All of your files spread out in different filing cabinets in different offices, or all of them collected in a central hub filing cabinet? Chances are you’d prefer to have them in a central hub, that way you know where they … Continue reading Using Facebook Business Manager To Simplify Life
Kate RoseJune 11, 2015 This is the second part of our new “killing it with Pinterest” series. If you missed the first one, which looked at clever use of special offers to drive traffic, you can find it here. For this article we’re going to be looking at getting your business, and more importantly your … Continue reading Using Pinterest to Drive Traffic & Sales for Your Business: Getting Found
Renee ShupeJune 9, 2015 It used to be that blogs looked like blogs and websites looked like websites. One could easily tell the difference between the two. Then the WordPress CMS came along and revolutionized the online publishing world. Now, it’s getting increasingly more difficult to tell the difference between what software is being used … Continue reading The Easy Way To Tell If Your Website Was Built Using WordPress Software – Newbie WordPress Tutorial Series
Matthew LanghamJune 7, 2015 We now live in a digital age in which social media rules the roost if you want to market your business to a global audience. If you are a small business owner you may want to give the idea of “brand awareness” much more thought. According to Google the definition of … Continue reading How are Businesses Using Events to Increase Social Media Engagement?
