Larisa BedgoodAs a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company.
Actually generating quality leads is a major challenge many marketers face. According to a survey from MarketingSherpa, 73% of b2b marketing leads are not sales ready. If marketers are going to help their company drive revenue, then the leads they generate must be of value. In other words, the lead should at least be in-market for what your company is selling.
With the growing amount of information being created daily, big data is providing marketers a means to find consumers who are in-market for the products or services your company sells. However, since this data is growing so rapidly and is stored in so many places (i.e. social networks, blogs, forums, public records, databases), it is near impossible for marketers to quickly find all the data they need on in-market prospects without expertise and tools.
I created an infographic that briefly explains how leading marketers are using a service such as Data-as-a-Service (DaaS) to find and target prospects who are currently in-market for products and services their company sells. You can view the infographic below:
This infographic was originally posted here.
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