Helen GeraghtyOctober 1, 2015 Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers … Continue reading Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses
Tag Archives: Using
Your In-Depth Guide to Using Facebook Carousel Ads
Nathan SikesSeptember 30, 2015 When Facebook introduced carousel ads for the first time last year, the social media marketing community was abuzz with the possibilities. Now, 15 months after its introduction, it’s time to take stock: how have carousel ads changed the way marketers use Facebook, and how can you use them to ensure maximum … Continue reading Your In-Depth Guide to Using Facebook Carousel Ads
4 Proven Tactics To Get More Email Subscribers Using Explainer Videos
Andre OentoroSeptember 29, 2015 Explainer videos are great for conveying a message to an audience and they help to convert leads to buyers. According to Forrester Research, a single minute of video is worth 1.8 million words. That makes it one of the most economic and efficient delivery methods for your main message. And it … Continue reading 4 Proven Tactics To Get More Email Subscribers Using Explainer Videos
Three Ways Your Small Business Should Be Using Videos
Jo Lynn DealSeptember 28, 2015 Are you using video with your small business marketing? When we think of creating a business video, often a hefty price tag comes to mind. For a high-quality HD video, a professional videographer could range anywhere from $ 3000 to $ 10000, and even more depending on what features and … Continue reading Three Ways Your Small Business Should Be Using Videos
Are You Using Explainer Videos On These 5 Website Pages?
Andre OentoroSeptember 25, 2015 Explainer videos are becoming an essential element for marketing your brand online. Video is very engaging and can sell the benefits of your business’ services and products a lot better than text alone. While many businesses are now realizing the advantages of video and starting to create videos for their websites, … Continue reading Are You Using Explainer Videos On These 5 Website Pages?
Using Personas To Connect With Your Buyers
Lucas JonesSeptember 24, 2015 We have become more demanding as consumers due to the amount of information and choices now available to us. As e-commerce continues to erode the concept of brand loyalty, marketers need to work even harder to stand out. Brands must adapt to stay competitive by collecting actionable data to build a more in-depth picture of visitors … Continue reading Using Personas To Connect With Your Buyers
Going Beyond Engagement: Using Gamification to Build Customer Profiles
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
Using Instagram to Engage Your Customers
Marci HansenSeptember 20, 2015 As one of the most popular social media tools, Instagram has taken on a new way of allowing its users to communicate with each other that is unlike any other social media platform – through the universal language of picture sharing. According to Statista, in December 2014 Instagram had 300 million … Continue reading Using Instagram to Engage Your Customers
How Professionals Are Using Emojis In The Work Inbox
Denise ChanSeptember 18, 2015 There’s no denying it. Emojis bring to text the nuances of face-to-face communication that would otherwise go undetected or misinterpreted. You use them to write with subtle sarcasm or soften what would otherwise sound like a curt message. Overslept and missed your deadline? Celebrating a huge win like a product launch … Continue reading How Professionals Are Using Emojis In The Work Inbox
Using Technology to Enhance, Not Replace, Virtual Coaching
Darleen DeRosaSeptember 18, 2015 With more employees working virtually, feedback and coaching interactions between managers and employees are increasingly taking place via email, video tools and apps. General Electric, for instance, recently started a pilot project that uses a smartphone application to give employees instant feedback from their bosses and colleagues. Managers can tap on … Continue reading Using Technology to Enhance, Not Replace, Virtual Coaching
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