At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
Jenny PooreOctober 17, 2015 At Sales Engine, we prepare an agenda for each and every meeting — from long consulting project launch meetings to conference calls to discuss a specific topic with a client. We believe: If you don’t write it down, it doesn’t (and will not) exist. Salespeople often fail by choosing to avoid … Continue reading The 3 Meeting Agenda Items You’re Not Using (But Should Be)
Alex BashinskyOctober 18, 2015 Traffic generation is a standard metric for most content marketers. With two-thirds of marketing professionals citing website traffic as the most effective content marketing metric, brands must understand how to drive visitors without compromising quality. Unfortunately, as SEO and traffic generation practices have changed over the years, many mistakes have become … Continue reading 7 Pointless Traffic Generation Tactics You Should Stop Using Today
Roxanne RoarkOctober 14, 2015 If you’re in business, of any kind, you know that you need social media. But do you know how to use social media for business? There are a TON of how-to articles out there, but I’m going to try to not only give you the how-to, but also the why behind … Continue reading Using Twitter For Business
Charles HeitzOctober 14, 2015 Research has shown that Instagram and Pinterest are two of the most popular social media platforms for visual images, especially when it comes to advertising. More and more businesses are turning to visual platforms for advertising instead of the traditional Facebook ad. Pinterest, specifically, is a fantastic tool for driving traffic … Continue reading 7 Tips For Businesses Using Pinterest
Tabitha NaylorOctober 13, 2015 For many small business and e-commerce stores, social media is an excellent platform to connect with existing customers and attract the attention of potential customers. Social media marketing is a valuable promotional tool that can help spread your outreach, increase sales, and allow your business to grow; here are several tips … Continue reading 8 Incredibly Easy Tips for Using Social Media to Boost Your Business’ Sales!
Christine MarinoOctober 12, 2015 What characterizes a good onboarding plan? The quality of training? The success rate? Whatever factors you deem relevant to its outcome, an effective onboarding plan has some pretty specific results. Take a look at the 10 benefits you’ll reap from using an effective onboarding plan. 1. Shorten the learning curve and … Continue reading 10 Benefits You’ll Reap from Using an Effective Onboarding Plan
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
Annie BustosOctober 4, 2015 Cloud-based technologies are transforming many areas of the enterprise, from sales management to data storage. The supply chain is one area where cloud-based data is able to streamline processes and lower costs. Both of these efforts can be accomplished without a detrimental effect on the customer’s satisfaction, in fact they often … Continue reading 7 Best Practices for Using Supply Chain Data
Michelle HummelOctober 1, 2015 In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a … Continue reading Learn Why Businesses Should Be Using Periscope
