Tag Archives: Using

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

Marketing Automation

by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani:  We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani →

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Customer Engagement

by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey →

3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business

eCommerce Strategies

by Toby Nwazor Follow @TobyNwazorOctober 14, 2016 Apple has launched one of the biggest mobile payment initiatives in the market – otherwise known to the world at large as Apple Pay. Still, Apple Pay is not fully integrated in many e-commerce business who still have yet to fully embrace its technology. Because of its convenient, … Continue reading 3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business →

6 Social Media Engagement Tactics That You’re Not Using

Social Media Engagement

by Disha Dinesh Follow @Disha_DeeOctober 8, 2016 Social media engagement is an art form that is constantly evolving with time. However, there are fundamental tactics that when implemented consistently, continue to show promising results. This article is a reminder of the engagement tactics that work, currently, and which you should be leveraging for increased engagement. … Continue reading 6 Social Media Engagement Tactics That You’re Not Using →

How To Reach New Customers and Generate Profits Using Po.St

Customer Engagement

by Nashaat QuadriSeptember 27, 2016 As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign … Continue reading How To Reach New Customers and Generate Profits Using Po.St →

The Pros and Cons of Using Pop-Ups on Your Website

Website Special Guidelines

by Wez Maynard Follow @wezSeptember 26, 2016 It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still … Continue reading The Pros and Cons of Using Pop-Ups on Your Website →

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