Jennifer Frances — November 3, 2016 Follow @socialbeesmedia— November 3, 2016 Email Marketing is not dead! In fact, many marketers and business owners still consider it to be one of the best converting Online Marketing channels. Read our article this week to learn how to write effective sales emails and improve the ROI of your … Continue reading Learn How To Write Effective Sales Emails Using Storytelling
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether. AJ Wilcox on November 3, 2016 at 12:43 pm All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from … Continue reading Should you be using LinkedIn Ads?
Will Humphries — November 1, 2016 Follow @JustCallMeWill— November 1, 2016 Highly successful companies don’t rest on their laurels. Instead, they constantly look to the future and explore all possible channels for business growth. When we enter discussions with potential new clients, we discuss the best way to try to generate new business leads for … Continue reading Are You Using These Strategies for Business Growth?
By Robert Brady November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager
Barrie Adams — October 31, 2016 — October 31, 2016 LINDSAY WILLOTT, CEO, CUSTOMER THERMOMETER Six years ago I founded a SaaS business (Software as a Service). Back then, every effort went into winning the first customer, then the second and so on. Before long, we’d shaken off the trappings of startuphood and embraced the … Continue reading How to Grow Revenue 130% Using This 7-Step Customer Retention Process
Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. Lori Weiman on October 25, 2016 Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory … Continue reading Using PPC brand protection to decrease campaign costs by 51%
by Nicola FaulknerOctober 24, 2016 Nowadays the most intuitive email marketing platforms include an email builder, providing marketers with all the tools needed to easily design professional email campaigns themselves. Many businesses outsource the design of their emails, but what if you wanted to manage every aspect of your email marketing internally? An advanced email … Continue reading The Benefits of Using a Drag-&-Drop Email Builder
by Lanre Onibalusi Follow @OnibalusiOctober 21, 2016 The world of business has changed quite a bit in the last 20 years, especially for small businesses. At one time, it was extremely hard for small businesses to get noticed, as the bigger companies were able to allocate a much larger chunk of money for advertisement. Today, … Continue reading Using Social Networks for Advertising: Pros and Cons
by Irina Weber Follow @irinaweber048October 20, 2016 Compiling search keywords into the right groups is a tough task even for seasoned marketers. Search engines recommend us not to have the same keyword in different groups, because you can easily lose track of whether you’ve used all of them or not. Control is a key to … Continue reading Top 3 Benefits of Using Keyword Grouping
