Tag Archives: Using

15 Business Continuity Program Metrics You Should Be Using

Business Protection

Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using →

2017 SEM growth hacks: Gain monster paid search growth using competitive data

Growth Strategy

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017   Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data →

Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

Marketing Campaigns

Kathy Heil — May 11, 2017 — May 11, 2017 If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production. In television news, a day in the life of the production team … Continue reading Using a Journalistic Approach to Create an Efficient Video Marketing Campaign →

If you want to deliver relevant ads, you’ve got to get better at using data

Advertisement

Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017   Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data →

Customer Communication: Using Email to Build Genuine Trust

Customer Communication

Jeff Korhan — May 5, 2017 Follow @jeffkorhan— May 5, 2017http://www.landscapedigitalinstitute.com/wp-content/uploads/2017/04/Ep62Finalauph.mp3 The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two weeks ago where we revealed the leadership and marketing lessons … Continue reading Customer Communication: Using Email to Build Genuine Trust →

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