Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel. Josh Todd on March 31, 2017 Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to New Orleans by … Continue reading Reaching users wherever they are
Laura Donovan — March 28, 2017 Follow @thewordpro— March 28, 2017 No matter what side of the political fence you are on it is no secret that this political environment is, well, let’s just say “active.” Americans are weighing in on the political agenda more than ever and Facebook has just made it for American … Continue reading Facebook Takes Townhalls To Its Users
John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature
Jordan Gardiner — March 16, 2017 — March 16, 2017 In Google’s Search Console, there are three supported roles; Owner, User and Associate. Each of these roles has various levels of control and access in Search Console. This article will teach you about these roles and how to Add and Delete each. Owner: This role … Continue reading Manage Owners, Users and Associates in Google’s Search Console
Jordan Gardiner — March 10, 2017 — March 10, 2017 In this article, we’ll explain how to Add, Delete and Modify users in Google Analytics. This is important as to who can access your Analytics at the Account, Property and View levels. Levels determine what type of access the user has in the account. You … Continue reading Manage Users in Google Analytics
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more. Josh Todd on February 22, 2017 Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and … Continue reading How to keep your app users from dumping you
Sandra Wrobel-Konior — December 18, 2016 Follow @sandricz— December 18, 2016 Customer experience is now becoming one of the most important factors to merchants, and this approach is going to increase. New products and services must be customer-centric, with a greater level of convenience. Otherwise, there are fewer chances to attract or retain the audience. … Continue reading Customer Experience in FinTech: Where Users’ Needs Come First
Roee Ganot — November 28, 2016 Follow @RoeeGanot— November 28, 2016 User engagement is essential to your marketing success. Without it, you’re just yelling into a wind tunnel. People need to care about what you’re saying, and they need to feel like they are part of the conversation. When they do, they will enthusiastically spread … Continue reading How to Engage Users on Your Blog
Roee Ganot — November 10, 2016 Follow @RoeeGanot— November 10, 2016 So much of your marketing work is trying to figure out how to reach people online and get them to react to or engage with your content. You do focus groups, study the market, narrow your demographic, and do anything else you can do … Continue reading How Do Users Really Behave Online?
October 24, 2016 How a Halloween e-retailer finds more revenue with smarter search By Matt Lindner Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer. When 60% of annual business comes in a single month, it’s important to make sure shoppers … Continue reading Halloween E-Commerce Site Users Personalization to Drive Revenue
