David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting
Murray Newlands — July 31, 2017 Follow @murraynewlands — July 31, 2017 rawpixel / Pixabay Simply developing a chatbot is no longer enough. You now have to get people interacting with it. One of the biggest challenges companies are facing is discoverability. While platforms such as Facebook have created plugins that you can now add … Continue reading How To Get Thousands of Chatbot Users
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Polly Alluf on July 14, 2017 at 2:05 pm Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly … Continue reading 4 things missing in your app that are costing you users
Susan Friesen — June 30, 2017 Follow @eVisionMedia — June 30, 2017 Atarythm / Pixabay Beyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, … Continue reading Do Your Users Interact With Your Videos?
Patrick Sanders — May 31, 2017 — May 31, 2017 Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use email … Continue reading How Do You Effectively Connect With App Users Via Email?
Tom Farrell — May 9, 2017 — May 9, 2017 It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls out – how do you know which ones your customers actually appreciate? And perhaps more importantly, which ones tend to lead those customers on … Continue reading What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?
Jordan Gardiner — May 4, 2017 — May 4, 2017 WordPress is a great CMS option because it is free, open source and easy to use! It’s used by the greater majority of websites online and is considered as the most popular website management system on the web. Assuming that your website is made on … Continue reading How To Manage Users on WordPress
Social Users Turn Away From ‘Interruptive’ Ads by Gavin O’Malley @mp_gavin, April 20, 2017 As Twitter demonstrated earlier this week, social networks have not given up on in-stream video ads, and similarly “interruptive” brand experiences. But as new research shows, people are far less likely to view, like or share a video on social media … Continue reading Social Users Turn Away From ‘Interruptive’ Ads
Anand Srinivasan — April 20, 2017 Follow @anand_sriniv— April 20, 2017 Every industry needs a tool to manage and run their projects. According to a study published by the US based Project Management Institute (PMI), businesses in the United States lose as much as $ 122 million in poor project performance for each one billion … Continue reading 5 Free Project Management Tools For Business Users
Angela Southall — April 9, 2017 Follow @mentionmeshare— April 9, 2017 Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet. And yet, WeChat remains largely unknown to many of us in the West. Its user … Continue reading WeChat: 800 Million Users You Can’t Afford to Ignore
