by Mark Schaefer November 10, 2015November 10, 2015 In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as … Continue reading A Ton of Useful Information on Social Media Marketing Measurement!
Jay MalcomSeptember 5, 2015 Regardless of whether your training is online or instructor-led, it’s really important to collect and analyze audience feedback data. The audience we’re talking about today is franchisees; most likely new franchisees who are in the process of learning how to run a successful operation at one of your company’s stores. For … Continue reading How To Collect Useful Training Feedback From Your Franchisees
Graham JonesJuly 31, 2015 Sometimes when you land on a web page, it is hard to navigate or recognise what is important. That’s why many website owners focus their minds on web design – making sure that people are attracted to their website and can use it with ease. However, the design is not the … Continue reading Is Your Website Actually Useful to People?
Tommy LandryJune 17, 2015 The Internet Meme has become quite the phenomenon over the past few years. If you spend as much time on Facebook as I do, you will find quickly that there’s a meme for pretty much any topic, from religious to political, from pop culture to business, and beyond. Memes are all … Continue reading Why the Internet Meme is So Engaging and Useful
by Jessica Davis June 16th, 2015 Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it’s powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by influencers receive 16 times higher engagement than … Continue reading 5 Really Useful Tips On Connecting With Social Media Influencers
Paula ClaponJune 11, 2015 Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like: What are the most important metrics? How often should I check them? What’s the minimum time … Continue reading Which Digital Marketing Metrics Are Most Useful?
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more. Aaron Strout on April 30, 2015 During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some … Continue reading Top 20 Most Useful Mobile Business Apps For 2015
Russ FairleyFebruary 26, 2015 Freelance video production is an amazing job, one adorned with interesting locales, weird and wonderful clients, and occasional brushes with stardom. In a week, a freelancer might go from shooting a CEO interview video, to attaching a GoPro to a hang glider, or running after soccer players with a MoVi. Fun? … Continue reading 12 Incredibly Useful Software Tools for Video Pros
By Anton Koekemoer, January 05, 2015 If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is … Continue reading If you want Facebook Insights to really be useful, you have to use it effectively
Vatsala Pisharody November 28, 2014 Painstakingly you build up the reputation of your business and all it takes is just one negative comment to bring it crashing down. Often, businesses wait till some negative publicity crops up and then take efforts to mend it. But why let things come to that! Put in remedial efforts … Continue reading 5 Useful Tips To Safeguard Your Online Reputation
