by Joel Roberts June 22, 2016June 22, 2016 The new catch word in the world of project managers is “agile”. But how exactly can agile project management be explained? It’s an attitude for managers who want to use approach with making quick alterations in an ever-changing environment. Agile Project management is all about a flexible … Continue reading Dissecting the Most Commonly Used Agile PM Methods
CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016 Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
by Richard Shapiro May 8, 2016 Follow @RichardRShapiroMay 8, 2016 Whenever I speak to a group of business executives my opening words are that competition has never been greater and the need to implement a proactive repeat business strategy is paramount. I now have to add one more competitor to the list: slightly used. Companies … Continue reading Slightly Used: The Newest Competitor
by Erica Brandt April 20, 2016 Follow @webtalentmktgApril 20, 2016 Finding the right social media platform for your business can be difficult at times with all the possibilities. By digging deep into your goals and business model you should be able to find what works! If you are in the retail industry then the popular … Continue reading Why Should Retailers Use Pinterest? A Look at How this Social Media Can Be Used in the Retail Industry
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
Gareth BullNovember 5, 2015 I think we already know that email marketing has a lot of uses. For one, it can be used to offer products and services to your audience. It could also be used to share information and know your audience slowly…warming them up until you hit them with a product or service … Continue reading How Email Marketing Can Be Used To Build Powerful Links
Olatunde AdedejiSeptember 21, 2015 I have had the privilege to interact with some of our clients who have reached the “I want a website phase” in their business. Nobody even sold them the idea. It has dawned on them that having a website and tools to measure website success is business imperative. Business goals are … Continue reading The Smart Entrepreneur: How a Website Is Used to Achieve Corporate Goals and Objectives
Louisa ChanSeptember 11, 2015 In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base. We also discussed how landing pages are different from home pages: In the audience they serve and The objectives they help to achieve This video that demonstrates how the pages are … Continue reading Where Are The Landing Pages Used With eMail Marketing?
James ClearAugust 17, 2015 In 1960, two men made a bet. There was only $ 50 on the line, but millions of people would feel the impact of this little wager. The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably … Continue reading The Weird Strategy Dr. Seuss Used To Create His Greatest Work
James ClearMay 24, 2015 In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he could escape distraction and get work … Continue reading How To Eliminate Procrastination (The Surprising Strategy One Man Used)
