Mike Brown — January 25, 2017 Follow @BuddhaBroInc— January 25, 2017 What is a blog? The weblog, or simply “blog,” is one of the longstanding phenomena on the web. Blogs have been around virtually since the beginning of the Internet. Today, blogs are a central technique to any robust online marketing strategy, with thousands of … Continue reading What is a Blog and How is it Used?: A Brief History of Blogging
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016 According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?
Benjamin Brandall — November 4, 2016 — November 4, 2016 You’ve got 975 unread emails… …Your vital files live locally on random team members’ computers Your team tell you they never saw the task they were assigned, and you have no way to track their progress. This sounds like a true nightmare, right? Well, the … Continue reading 23 Collaboration Tools Used by the World’s Most Efficient Teams & Creatives
by Susan Gilbert July 25, 2016 Follow @SusanGilbertJuly 25, 2016 Improve Your Online Visibility with These 4 SEO Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some SEO tools to help you improve your presence online. Here’s four links with … Continue reading 4 Leading SEO Tools Used by the Pros
by Nicola Faulkner July 8, 2016July 8, 2016 A data table is an arrangement of information using rows and columns, a bit like an excel spreadsheet. They are used to structure and present detailed information on a specific subject, making it easier to create segments and target customers through dynamic content in your email marketing … Continue reading How Are Datatables Used in Email Marketing?
by Rupert Adam July 5, 2016 Follow @emailcenterJuly 5, 2016 Dynamic content is a term used for when the body of an email changes depending on the recipient, going beyond simple first name personalisation. Forget having to spend time on creating multiple emails with content variations, with dynamic content you can use one email campaign … Continue reading What Is Dynamic Content And How Is Data Used?
by Joel Roberts June 22, 2016June 22, 2016 The new catch word in the world of project managers is “agile”. But how exactly can agile project management be explained? It’s an attitude for managers who want to use approach with making quick alterations in an ever-changing environment. Agile Project management is all about a flexible … Continue reading Dissecting the Most Commonly Used Agile PM Methods
CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016 Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
by Richard Shapiro May 8, 2016 Follow @RichardRShapiroMay 8, 2016 Whenever I speak to a group of business executives my opening words are that competition has never been greater and the need to implement a proactive repeat business strategy is paramount. I now have to add one more competitor to the list: slightly used. Companies … Continue reading Slightly Used: The Newest Competitor
