Tag Archives: Uncover

How Does a Franchise Work? Uncover The Secret Sauce of an American Franchise Giant

Adam Henshall — February 12, 2018 — February 12, 2018 The franchise model of doing business is a decidedly American affair. The concept marries the power and scale efficiencies of large corporate bodies with the entrepreneurialism and hard work of mom-and-pop small business. According to the United States International Trade Association: there are over 780,000 … Continue reading How Does a Franchise Work? Uncover The Secret Sauce of an American Franchise Giant

Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

How AI can uncover new insights and drive SEO performance

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Jim Yu on January 24, 2018   In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in … Continue reading How AI can uncover new insights and drive SEO performance

How to Use Built-In Social Media Analytics to Uncover Hidden Insights

Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights

Uncover hidden potential in your paid search and shopping campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016   In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns

Strong Staffing Supplier Brands Help MSPs Uncover Exceptional Talent

by Len April March 29, 2016 Follow @ZenithtalentMarch 29, 2016 Spring is a fantastic time of year. It’s the season when we leave the darkness of winter behind, clear the way for new opportunities ahead, and build or strengthen relationships. For businesses, it’s a time to shake loose the dust, tune-up processes, experiment with new … Continue reading Strong Staffing Supplier Brands Help MSPs Uncover Exceptional Talent

How To Uncover Business Blog Topics Your Audience Are Craving For

by Jimmy Rodela January 19, 2016 Follow @dbjim21January 19, 2016 The dreaded blank white page. Joe has been staring at it frustratingly for hours. His fingers are all stretched, eager to start typing, but he can’t even figure out what his topic should be about. What’s worse? Just minutes ago he was so inspired after … Continue reading How To Uncover Business Blog Topics Your Audience Are Craving For

How To Uncover SEO Content Marketing Ideas With Google Search Analytics

Derek Edmond on January 14, 2016 When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found … Continue reading How To Uncover SEO Content Marketing Ideas With Google Search Analytics

Using Social Data to Uncover Your Most Valuable Customers

by Pam McBride November 17, 2015 Follow @leadsiftNovember 17, 2015 Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while there are tactics you can use to encourage them to come back, why not focus … Continue reading Using Social Data to Uncover Your Most Valuable Customers