Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn
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Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
Jason Oliveira — November 13, 2019 Whether you’re shooting a CEO update for internal communications or a corporate culture video for social, chances are you’ll need to leverage your fellow team members as on-screen talent. While some of your coworkers will welcome this opportunity to shine on camera, others may shudder at the thought of … Continue reading Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
Ebay Selling Tips to Turn Watchers Into Buyers
Michael Ugino — November 12, 2019 You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of … Continue reading Ebay Selling Tips to Turn Watchers Into Buyers
3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Turn Your Data Points Into a Data Picture With Account Scorecard
Janet Polyakov — May 29, 2019 — May 29, 2019 The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all … Continue reading Turn Your Data Points Into a Data Picture With Account Scorecard
Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product
Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product
More people will turn to their mobile device instead of TV for entertainment in 2019
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019
How to Turn NPS Detractors Into Promoters
Sara Staffaroni — March 20, 2019 — March 20, 2019 The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters), which customers are moderately happy with your brand (NPS Passives), and which customers have encountered a bad experience along the way and would not recommend … Continue reading How to Turn NPS Detractors Into Promoters
Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel
Ed Muzio — March 1, 2019 Follow @edmuzio — March 1, 2019 You’ve got the title, the corner office and the perks. But most of all, you’ve got a realistic picture of the job: to be an executive or senior leader is to be the person with whom the buck stops. Small, isolated problems arise … Continue reading Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel
How to Turn Seasonal Shoppers into Year-round Customers
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
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