Tag Archives: Triggers

Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions

Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions

How to Use Psychology & Sales Triggers to Double Your Conversion Rate

by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate

How Email Behavioral Triggers Differ Between Agencies, In-House

by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy.  Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House

Using Emotional Triggers When Writing Facebook Posts

by Megan Hicks January 20, 2016January 20, 2016 Social media marketing (SMM) is one of the best ways to reach your fans. Real time sharing and the ability to ride your consumers’ emotional waves provide a marketing opportunity that can’t be competed with. Facebook provides businesses and nonprofits with some of the deepest insights available. … Continue reading Using Emotional Triggers When Writing Facebook Posts

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

13 Essential Email Triggers to Personalize Lead Nurturing

Wishpond BlogMarch 1, 2015 You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to current and prospective customers? Triggers are the best way to get specific emails to specific segments … Continue reading 13 Essential Email Triggers to Personalize Lead Nurturing