Tag Archives: Triggers

How Email Behavioral Triggers Differ Between Agencies, In-House

by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy. Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House →

Using Emotional Triggers When Writing Facebook Posts

Facebook

by Megan Hicks January 20, 2016January 20, 2016 Social media marketing (SMM) is one of the best ways to reach your fans. Real time sharing and the ability to ride your consumers’ emotional waves provide a marketing opportunity that can’t be competed with. Facebook provides businesses and nonprofits with some of the deepest insights available. … Continue reading Using Emotional Triggers When Writing Facebook Posts →

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

Branding

When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand →

13 Essential Email Triggers to Personalize Lead Nurturing

Leads Generation

Wishpond BlogMarch 1, 2015 You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to current and prospective customers? Triggers are the best way to get specific emails to specific segments … Continue reading 13 Essential Email Triggers to Personalize Lead Nurturing →

12 Months Of Content Event Triggers For 2015

Search Engine Optimization

by Sameer Panjwani December 9th, 2014 by oschene According to the 2013 B2B Content Marketing Benchmarks study by Content Marketing Institute, content marketers are challenged with 3 things: – Producing enough content – Producing content that engages – Producing a variety of content As 2015 rushes towards us, it’s time to start planning a … Continue reading 12 Months Of Content Event Triggers For 2015 →