Tag Archives: tracking

How to Create a Tracking Link – Tools for Tracking Links

Desiree Johnson June 7, 2021 Link Tracking Explained Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and interactions successful, you need to know what … Continue reading How to Create a Tracking Link – Tools for Tracking Links

How to Set Up Google Analytics Campaign Tracking

Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Michelle Morgan October 26, 2020 Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some … Continue reading How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?