Tag Archives: tracking

Cross-domain analytics tracking: Why you may not need it

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it

The 10 Most Important Questions to Ask Call Tracking Vendors

Owen Ray — October 1, 2018 Follow @invoca— October 1, 2018 As you try to nail down the best call tracking solution for your business, you’ll discover that there are platforms that can get you up-and-running with basic call tracking functionality, and there are more advanced solutions that provide features that marketers with big-time media … Continue reading The 10 Most Important Questions to Ask Call Tracking Vendors

The Future of ATS: Where are Applicant Tracking Systems Headed?

Jeanette Maister — August 23, 2018 Follow @jeanettemaister — August 23, 2018 geralt / Pixabay To many people, applicant tracking systems (ATS) may seem out-of-date, but the reality is they’re a piece of technology that has open opportunities for improvement and innovation. Like a computer with multiple USB plug-in spots, applicant tracking systems are designed … Continue reading The Future of ATS: Where are Applicant Tracking Systems Headed?

17 Digital Marketing Metrics You Should Be Tracking In 2018

By Jo-Ann Coetzee May 8th, 2018   Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan  @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer