An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2022 On the one year anniversary of Apple launching its App Tracking Transparency (ATT) iOS policy, the company released a self-funded study titled Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy. The study was … Continue reading An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Tag Archives: tracking
Best Email Tracking Software: Top 10 For 2022
Krishi Chowdary Last updated: 1 April 2022 Email marketing is an excellent way to build long-term relationships with your customers but what good is a campaign that cannot be evaluated? As a marketer, your job doesn’t end with sending out emails to your customers; the real struggle is to keep a tab on who opened … Continue reading Best Email Tracking Software: Top 10 For 2022
Google To Limit Cross-Device Tracking On Phones Running Android Operating System
Google To Limit Cross-Device Tracking On Android Phones by Laurie Sullivan @lauriesullivan, February 16, 2022 Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company’s Privacy Sandbox program that will introduce new, more private advertising solutions. The changes will limit sharing of user data with third … Continue reading Google To Limit Cross-Device Tracking On Phones Running Android Operating System
Tracking Outbound Links with Google Tag Manager for Google Analytics
Isaiah Stone January 6, 2022 Tracking outbound link clicks can give you some great insight into the user behavior of your website. Your website probably has internal links on your web pages to help users explore your website. You also might have outbound links that bring users to other websites. These links might include external … Continue reading Tracking Outbound Links with Google Tag Manager for Google Analytics
How to Set Up Scroll Depth Tracking & What You Need to Consider
Isaiah Stone October 29, 2021 Scroll depth tracking is a way to see how users are browsing and engaging with your web pages. It’s not quite the same but it’s a good alternative to heatmap software. Scroll depth is a term that is used to describe how long someone spends on a webpage before they … Continue reading How to Set Up Scroll Depth Tracking & What You Need to Consider
How contact tracking tech can reconnect brands with former customers
Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers
Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other
Isaac Kohen August 10, 2021 Last year’s rapid and sometimes erratic transition to remote work left many businesses looking for new ways to understand employee behavior when working from home. According to a survey of 2,000 employers offering remote or hybrid work, 78 percent deployed employee monitoring software to track worker behavior in the past … Continue reading Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other
What Is GPS Fleet Tracking and Why is it Useful?
Peter Navarro July 26, 2021 The most popular location system is GPS (Global Positioning System), and it is based on the constellation of satellites of the Department of Defense of the American Government. But in recent years other alternative and complementary constellations have been developed, such as the European Galileo system, the Russian Glonass, or … Continue reading What Is GPS Fleet Tracking and Why is it Useful?
Link Tracking Explained
Desiree Johnson July 12, 2021 Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and interactions successful, you need to know what links are being … Continue reading Link Tracking Explained
Top 5 Employee Productivity & Time Tracking Apps
Chanakya Kyatham June 21, 2021 During the global pandemic, the organizations have struggled to keep the employees engaged and it’s even more challenging to keep track of the employees. However, with the availability of technology, various apps help improve employee productivity and track time. So, if you are ready to check out the details, let’s … Continue reading Top 5 Employee Productivity & Time Tracking Apps
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