Julia Miashkova — April 5, 2020 Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags serve as a means of community building and information sharing. In a debate, hashtags are labels used to proclaim alliances and define adversaries. As part of … Continue reading 7 of the Best Hashtag Tracking Tools to Try
Lindy Gillard — February 5, 2020 (Plus a UTM Builder Worksheet to Steal) It’s about to get hot in here. Today, we’re talking about tracking links, and while some may find this topic dull, I will argue that UTM links can be one of the sexiest tactics in a marketer’s toolbox. In this guide, beginners … Continue reading The Beginner’s Guide to UTM Tracking Links
Michaela Linhart — January 22, 2020 How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of … Continue reading Tracking Multiple Domains: Setup & Reporting for Dozens of Sites
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020 Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention
Quentin Aisbett — November 7, 2019 Follow @onqmarketing We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure … Continue reading Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking
Beatrice McGraw — November 2, 2019 Follow @McgrawBeatrice Most business owners know that their employees really don’t like to fill in their time sheets. And many managers will tell you that time tracking and productivity is one of their biggest challenges when using a time tracking solution. Why is this? In short, lost time costs … Continue reading 5 Tips for Better Employee Time Tracking in 2020
Ariel Middleton — October 10, 2019 The SEO practitioners on your team are always on the hunt for anything that might impact search ranking. For good reason—results on the first Google search result pages (SERPs) receive 92% off all search traffic and organic results are the most trusted source for people researching a purchase. So … Continue reading How Call Tracking Software Affects SEO
Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing
Ruth Hoffmann — May 14, 2019 — May 14, 2019 Applying for a job can be a stressful experience if you’re not prepared. Dealing with automated candidate vetting systems is an issue that can be tricky to address – here are some things to keep in mind. Be Short and Concise Try to list everything … Continue reading 12 Ways to Optimize Your Resume for Applicant Tracking Systems
