Tag Archives: tracking

How to Set Up Google Analytics Campaign Tracking

Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Michelle Morgan October 26, 2020 Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some … Continue reading How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

Michaela Linhart — January 22, 2020 How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of … Continue reading Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

New challenges ahead for attribution with the rise of intelligent tracking prevention

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020   Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention