Eyal Katz — February 15, 2019 Follow @eyalk100 — February 15, 2019 Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways, and several other … Continue reading The 7 Most Trusted Affiliate Tracking Software Solutions for 2019
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it
Stuart Clark — December 11, 2018 Follow @stuseo — December 11, 2018 Getting better results from your website starts with collecting the right data and understanding how to extract insights from it. Before you can improve performance, you need to know what users are getting up to on your website and measure how this aligns … Continue reading How to Use Event Tracking to Significantly Improve Your Website
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point. Heather Cooan on November 16, 2018 Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. … Continue reading Unlock multi-touch attribution with CRM campaign tracking
Owen Ray — October 1, 2018 Follow @invoca— October 1, 2018 As you try to nail down the best call tracking solution for your business, you’ll discover that there are platforms that can get you up-and-running with basic call tracking functionality, and there are more advanced solutions that provide features that marketers with big-time media … Continue reading The 10 Most Important Questions to Ask Call Tracking Vendors
Jeanette Maister — August 23, 2018 Follow @jeanettemaister — August 23, 2018 geralt / Pixabay To many people, applicant tracking systems (ATS) may seem out-of-date, but the reality is they’re a piece of technology that has open opportunities for improvement and innovation. Like a computer with multiple USB plug-in spots, applicant tracking systems are designed … Continue reading The Future of ATS: Where are Applicant Tracking Systems Headed?
Jonathan Engelbrecht — July 31, 2018 — July 31, 2018 I don’t know about you, but when I am motivated to purchase a local product or service, I am much more likely to call the business than to fill out a form and wait on a response. In the age of instant gratification, where Google … Continue reading How to Set Up Call Tracking in Google Adwords
Sahail Ashraf — July 3, 2018 — July 3, 2018 Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not … Continue reading The Importance of Social Media Performance Tracking
Excel Outranks Email As B2B Tracking Tool: Study by Ray Schultz , May 24, 2018 Email plays a small role in B2B attribution — only 34% report marketing results from their email platform, compared with 52% that perform manual reporting with Excel spreadsheets, according to the 2018 Marketing Measurement & Attribution Survey Report by DemandGen, … Continue reading Excel Outranks Email As B2B Tracking Tool: Study
By Jo-Ann Coetzee May 8th, 2018 Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018
