Tag Archives: tracking

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Beyond call tracking: Measuring sentiment for marketing success

The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019  Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success

Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1

Referral Tracking – How To Set Up And Track Your Referrals With Template

Jay Kang — March 14, 2019 — March 14, 2019 Once you defined your sales and marketing goals, you can tailor your referral program to get you the results you want to achieve. You can use several methods to record your data and track your referrals. Why should you track referrals? The simple answer is … Continue reading Referral Tracking – How To Set Up And Track Your Referrals With Template

The 7 Most Trusted Affiliate Tracking Software Solutions for 2019

Eyal Katz — February 15, 2019 Follow @eyalk100 — February 15, 2019 Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways, and several other … Continue reading The 7 Most Trusted Affiliate Tracking Software Solutions for 2019

Cross-domain analytics tracking: Why you may not need it

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it