Tag Archives: tracking

How contact tracking tech can reconnect brands with former customers

Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers

Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other

Isaac Kohen August 10, 2021 Last year’s rapid and sometimes erratic transition to remote work left many businesses looking for new ways to understand employee behavior when working from home. According to a survey of 2,000 employers offering remote or hybrid work, 78 percent deployed employee monitoring software to track worker behavior in the past … Continue reading Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other

What Is GPS Fleet Tracking and Why is it Useful?

Peter Navarro July 26, 2021 The most popular location system is GPS (Global Positioning System), and it is based on the constellation of satellites of the Department of Defense of the American Government. But in recent years other alternative and complementary constellations have been developed, such as the European Galileo system, the Russian Glonass, or … Continue reading What Is GPS Fleet Tracking and Why is it Useful?

Top 5 Employee Productivity & Time Tracking Apps

Chanakya Kyatham June 21, 2021 During the global pandemic, the organizations have struggled to keep the employees engaged and it’s even more challenging to keep track of the employees. However, with the availability of technology, various apps help improve employee productivity and track time. So, if you are ready to check out the details, let’s … Continue reading Top 5 Employee Productivity & Time Tracking Apps

How to Create a Tracking Link – Tools for Tracking Links

Desiree Johnson June 7, 2021 Link Tracking Explained Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and interactions successful, you need to know what … Continue reading How to Create a Tracking Link – Tools for Tracking Links

How to Set Up Google Analytics Campaign Tracking

Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking