School Spend Rises, But Tracking ROI For AI Citations Is Missing by Laurie Sullivan , Staff Writer, June 25, 2026 Agentic search capabilities and artificial intelligence (AI) this year will bring parents more ways to discover and purchase back-to-school products, but for retailers and brands tracking return on ad spend or return on investments may … Continue reading School Spending Rises, But Tracking ROAS, ROI For AI Citations Is Missing
Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data This won’t make the already-controversial AI training endeavor any more popular. By Anna Washenko June 22, 2026 PJ McDonnell/Shutterstock Meta has paused use of an AI training program that tracks its own employees’ keystrokes and mouse movements. The company has … Continue reading Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data
How to know if an AirTag is tracking you Unwanted tracking alerts can let you know if an AirTag that’s not yours has been hanging around you for too long. Georgie Peru Sat, February 21, 2026 AirTag (Engadget) Apple’s AirTag is designed to help people keep track of personal belongings like keys, bags … Continue reading How to know if an AirTag is tracking you
January 24, 2026 Stop tracking employee engagement. Try this instead
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
How to set up GA4 cross-domain tracking for global and multi-brand sites Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. October 3, 2025 Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a … Continue reading How to set up GA4 cross-domain tracking for global and multi-brand sites
Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
From 10 to 7 Blue Links: The New Way of Tracking Rankings Wisam Abdulaziz Aug 18, 2025 Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In … Continue reading From 10 to 7 Blue Links: The New Way of Tracking Rankings
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
Tamara Freethy | December 17th, 2024 When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing … Continue reading Selling Stakeholders on Offline Tracking and CRM Integration
