Tag Archives: Touch

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first

How to Boost Your Content Engagement with a Triple Touch Approach

Jeff Coveney — December 14, 2016 Follow @RevEngineMarket— December 14, 2016 You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system … Continue reading How to Boost Your Content Engagement with a Triple Touch Approach

6 Marketing Moves That Make Your Company Look Way Out of Touch

by Brian Burt December 30, 2015 Follow @webrevmarketingDecember 30, 2015 In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch. We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind … Continue reading 6 Marketing Moves That Make Your Company Look Way Out of Touch

6 Ways Keeping In Touch With Your SEO Contacts Can Help You Win Long-Lasting Partnerships

Luana SpinettiSeptember 4, 2015 Have you ever noticed a similarity amongst your SEO contacts? A simple thing, actually. They are in your same niche or industry. It doesn’t matter if you’re a blogger, an agency, a business owner or a content marketer—that still holds true. Partnerships are at the core of successful B2B, that’s almost … Continue reading 6 Ways Keeping In Touch With Your SEO Contacts Can Help You Win Long-Lasting Partnerships