Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
Elizabeth Byrd — April 7, 2018 Follow @elizbyrd — April 7, 2018 Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial Intelligence is changing the way the world works. But … Continue reading Social Media Marketing With a Human Touch? Yes, Please!
Jonathan Bright — July 2, 2017 Follow @SoutherlyComms — July 2, 2017 SEO changes constantly. Even I find it hard to keep up, and I consider myself an aficionado. In the early days, SEO practitioners tried all sorts of tactics to appease the search engine algorithms – mainly Google’s, for obvious reasons. One assumed one … Continue reading A Personal Touch Tamed the Wild West of SEO
Chris Thomson — January 13, 2017 Follow @lammy_pie— January 13, 2017 Once upon a time, business owners would deal with pretty much every customer face to face – or at the very least speak to them on the phone – and so it was easy to solve their problems, throw in a little sales patter … Continue reading How To Stay In Touch With Your Customers in a Digital E-commerce World
Jeff Coveney — December 14, 2016 Follow @RevEngineMarket— December 14, 2016 You created all of this great content, so now what? How do you maximize engagement for that content using Marketo and other marketing automation platforms…and make it measurable? In this post, I’ll cover best practice steps to maximize engagement with your marketing automation system … Continue reading How to Boost Your Content Engagement with a Triple Touch Approach
by Ross Simmonds Follow @thecoolestcoolOctober 5, 2016 If you work in startups, you’ve likely heard the phrase Unicorn before. It’s a phrase that was coined by Aileen Lee back in 2013 to categorize startups that are valued at over $ 1 billion. These are the startups that we all know and some of us love. … Continue reading The Mobile Midas Touch: The 10 Investors Who Saw The Future First
by James SchererAugust 18, 2016 A/B test your landing page’s headline and get a 5% conversion rate increase. A/B test the color of your webinar page’s CTA button and get a 7% conversion rate increase. A/B test the number of form fields you have on your online promotion and get a 6% conversion rate increase. … Continue reading 5 “Big Money” A/B Tests that will Actually Touch your Bottom Line
by Erin Dore Miller March 15, 2016March 15, 2016 1.Introduction So many LinkedIn members are interested in having a more regular presence on LinkedIn, but are unsure of how to get started. Did you know that there is an excellent feature, right on your home page, that can help you (and even train you), with … Continue reading “Ways to Keep in Touch” Feature on LinkedIn
by Brian Burt December 30, 2015 Follow @webrevmarketingDecember 30, 2015 In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch. We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind … Continue reading 6 Marketing Moves That Make Your Company Look Way Out of Touch
