Adobe’s Project True Colors Complements Clothing Colors With Skin Tone by Laurie Sullivan @lauriesullivan, March 22, 2023 Adobe previewed technology this evening for the fashion and retail industries through its Summit Sneaks program at the company’s annual Adobe Summit in Las Vegas. Sneaks is technology created by Adobe employees — from engineers to designers — that … Continue reading Adobe’s Project True Colors Complements Clothing Colors With Skin Tone
Ashley Hill — June 20, 2019 — June 20, 2019 Your website, and in general, your brand, needs to come from a specific perspective— in otherwords, it needs to have a consistent voice. This is where tone becomes important. It’s an expression of your company’s values, and so for many, your website is the first … Continue reading Determining Your Site’s Tone of Voice
Shep Hyken — April 16, 2019 Follow @Hyken — April 16, 2019 One of our Shepard Letter subscribers, who asked to remain anonymous, recently shared a story worth telling. To protect him from the backlash he’s concerned about, we’ll change his name to “protect the innocent,” as the saying goes, just in case someone from … Continue reading Leadership Sets the Tone of the Culture
Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Kevin George — November 27, 2016 Follow @imkevin_monk— November 27, 2016 Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining two facts emerging from Radicati’s Email Statistic Report 2016-2020, i.e:[A] There are 2.6 billion email users globally[B] Daily 215 billion (approx) … Continue reading Watch that Tone: Measuring Email Sentiments
by Warren Knight June 16, 2016 Follow @warrenknightJune 16, 2016 DID YOU KNOW THAT LINKEDIN IS ABOUT TO BE ACQUIRED BY MICROSOFT FOR A RECORD $ 23 BILLION?! Your B2B LinkedIn tone of voice is extremely important, and when done right, it gives your audience and business connections a clear understanding about who you are, … Continue reading LinkedIn Marketing: Your B2B Tone Of Voice
Mike ParryJune 24, 2015 Many businesses are still creating online marketing collateral that comes across as rigid and impersonal. It often mirrors more traditional offline advertisements and brochure formats. Whether the excuse is ‘we’ve always done it this way’, fear of brand perception or just plain lack of imagination, adopting a so called ‘professional’ approach … Continue reading Set the Tone
Brent PohlmanFebruary 25, 2015 Too often, we hear that company culture is way too strong for people to make a difference because old rules are in place and people need to understand that company politics is the rule at most companies. I know, because I have seen it over the course of my career. Today, … Continue reading Set The Right Tone At Your Company
Sally McGrawJanuary 14, 2015 When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But striking the right tone is essential if you want to reach and connect with your … Continue reading Watch Your Tone: The Importance Of Voice In Newsletter Communications
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
