Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Kevin George — November 27, 2016 Follow @imkevin_monk— November 27, 2016 Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining two facts emerging from Radicati’s Email Statistic Report 2016-2020, i.e:[A] There are 2.6 billion email users globally[B] Daily 215 billion (approx) … Continue reading Watch that Tone: Measuring Email Sentiments
by Warren Knight June 16, 2016 Follow @warrenknightJune 16, 2016 DID YOU KNOW THAT LINKEDIN IS ABOUT TO BE ACQUIRED BY MICROSOFT FOR A RECORD $ 23 BILLION?! Your B2B LinkedIn tone of voice is extremely important, and when done right, it gives your audience and business connections a clear understanding about who you are, … Continue reading LinkedIn Marketing: Your B2B Tone Of Voice
Mike ParryJune 24, 2015 Many businesses are still creating online marketing collateral that comes across as rigid and impersonal. It often mirrors more traditional offline advertisements and brochure formats. Whether the excuse is ‘we’ve always done it this way’, fear of brand perception or just plain lack of imagination, adopting a so called ‘professional’ approach … Continue reading Set the Tone
Brent PohlmanFebruary 25, 2015 Too often, we hear that company culture is way too strong for people to make a difference because old rules are in place and people need to understand that company politics is the rule at most companies. I know, because I have seen it over the course of my career. Today, … Continue reading Set The Right Tone At Your Company
Sally McGrawJanuary 14, 2015 When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But striking the right tone is essential if you want to reach and connect with your … Continue reading Watch Your Tone: The Importance Of Voice In Newsletter Communications
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
By Adam Toporek, Published November 1, 2014 According to Help Scout, 94% of all online retailers provide email customer service. That means that a significant number of interactions with customers are made through email. CSI: Customer Service Investigator released some interesting findings in a survey this summer on the best ‘tone’ for email customer support. … Continue reading What Email Support Tone Do Customers Prefer?