Adobe’s Project True Colors Complements Clothing Colors With Skin Tone
Adobe previewed technology this evening for the fashion and retail industries through its Summit Sneaks program at the company’s annual Adobe Summit in Las Vegas.
Sneaks is technology created by Adobe employees — from engineers to designers — that demonstrate innovations and next-generation personalized experiences. Historically, around 60% of Sneaks have become actual product features in Adobe products.
Adobe on Wednesday unveiled the technology — Project True Colors, created by Adobe Staff Designer Dej Mejia. If implemented, it will be anchored in the Adobe Commerce Platform, which is used by more than 85% of the top 100 retailers in the U.S., across both small and medium businesses.
This year Adobe had about 200 submissions, the most ever, up from 130 in 2022.
Project True Colors is geared toward the fashion and retail industries and leverages the company’s long history of creative tools such as Photoshop and Illustrator. The goal is to help shoppers find apparel that works with their skin tone.
It is being tested internally, but not with customers at the moment. The test period can vary. It depends on the technology. Testing can run from months to years, depending on the readiness.
The technology enables shoppers to gain access to a free color analysis on ecommerce sites by simply taking a photo during the online shopping experience.
Consumers then receive a detailed analysis of the colors that work best against their skin tone, which is generated in minutes using artificial intelligence (AI).
The information then is integrated into the online shopping experience, allowing shoppers to customize what they see.
This enables an inclusive and personalized experience. It also provides retailers information on the colors they have in stock and where gaps are in inventory to improve product availability.
Adobe has been running the Sneaks program since 2012. Dubbed Project Car Smarts, Adobe introduced an app in 2019 to track car stats such as how the battery or engine is doing. It relied on the Adobe Analytics platform that was typically used for a website or mobile app and put it into the car.
For example, Journey is a conceptual service for Marketing Cloud that was introduced in 2017, which maps customer interaction with a brand and tracks customer activity across channels. It was powered by Adobe Sensei AI. It is not known whether these apps are still being used today.