Kasia Perzyńska — January 23, 2017 — January 23, 2017 Search engines digest and rank websites differently each year. Thanks to machine learning, Google algorithms are becoming more intelligent, humanlike, and will soon surpass human intelligence in more than one way. Google is also gaining greater access to big data through the search results, Google … Continue reading Google’s Top 3 Search Ranking Factors Today (in a Nutshell)
Steven Scheck — January 13, 2017 Follow @InspireWiFi— January 13, 2017 As a small business owner, you have a series of responsibilities. The priorities for small business owners usually include managing finances, attracting customers, retaining employees, devising effective marketing strategies etc. while staying abreast of the recent trends. With the importance of a web presence … Continue reading 5 Technologies to Implement in Your Small Business Today
Jeff Bullas — December 19, 2016 — December 19, 2016 Saving for most of us was something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes … Continue reading 10 Digital Marketing Assets You Need To Invest In Today
Warren Knight — November 29, 2016 Follow @warrenknight— November 29, 2016 Are you one of the 46% of small businesses that don’t have a website? Generating continuous website traffic is one of the most difficult parts of running a small business. As great as it is to generate traffic to your website through Social Media, … Continue reading 10 Ways To Generate 20% More Website Traffic Today
Juan Martinez — November 27, 2016 — November 27, 2016 If you’ve recently decided to launch an e-commerce website, it’s imperative that you first understand the enormity of this undertaking. Although software companies would have you believe the online selling process can be turnkey, the smartest online merchants know there are millions of minor factors … Continue reading E-Commerce A-Z: Start Selling Products Online Today
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Amazon has 40% share of the global online shopping market. Not only a smart pricing strategy allowed them to achieve such results, but also the fact that they are already offering their customers unique type of services that will be indispensable in the future. … Continue reading The eCommerce Trends for 2017 That Can Help You Attract More Customers Today
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward. Aaron Strout on November 21, 2016 Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one … Continue reading Location-based marketing: Where is it today, and where is it headed?
Wendy Lindars — November 16, 2016 Follow @enx2marketing— November 16, 2016 It seems like everyone is trying to find a reason why Trump was elected president. Many reasons have been batted around by the media such as the FBI reopening the Benghazi email scandal a week before the election, the Democrats dropping the ball, and … Continue reading I Saw The News Today, Oh Boy: Fake News Sites and SEO
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. Jacob Baadsgaard on November 14, 2016 The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can … Continue reading Boost your conversion rate by 45% today… no, really!
by Karen Repoli Follow @karenrepoliOctober 5, 2016 Part1: Learn the Social Media Secret of 6-figure Entrepreneurs Within the list of resources you have created in Part 2, you should be able to identify what team members you need now and into the future. It may help to give each team member that you need a title … Continue reading Start Building Your Rockstar Team Today: Building Your Social Media Team Part 3
