October 5, 2016
Within the list of resources you have created in Part 2, you should be able to identify what team members you need now and into the future. It may help to give each team member that you need a title or role.
You may need the following roles:
- Content Creator – Someone who is good at writing content, blurbs to introduce your blogs, your blog content and of course your social media content. Remember the content that goes on social media needs to relate back to your website or blog content.
- Graphic Designer – If your team includes someone good at making memes, finding the right images to get people’s attention, and putting that all together, then that’s going to help a lot. While it might take you two hours to make one meme, it’s going to take a graphic designer a fraction of that time.
- Community Manager – If you run a group anywhere online you may need a community manager, especially once your group grows beyond a certain point. Running a group or community can take a lot of time. Find someone who has experience in managing communities like yours.
You get the idea. You may also need a customer service assistant, a Facebook ads manager, or even a Google ads manager. Whatever it is that you need to ensure that your social media marketing team is awesome, create a role for it even though it may not be in your current budget.
Once you have identified the roles, you can then decide what each of these people will do so that you can design your search ad.
You can outsource to service providers with the specific skills you need. What you want is a solid social media team that works well together and gets the job done. The way to get that is to be very specific about the title, duties, and the skill set.
What Skills Do They Need?
For each role that you created, you’ll need to outline the skills and experience that they need so that you’ll recognize a good fit when you find them.
Some examples of skills your ideal social media team needs to excel at:
- Social Media Knowledge – They need to an expert in your social media platforms.
- Informed – They need to stay up to date on social trends and news affecting your industry and the social media industry in general. For example, they should be among the first to realize major changes are taking place so you can prepare.
- Communication Skills – Social media is all about communication and engagement. A great social media expert will have excellent communication skills.
- Passion about Your Brand – The more someone likes your brand and can advocate for it, the better they’re going to be at promoting you.
- Detail Oriented – There are many boxes to check, i’s to dot, and t’s to cross and your team needs to be good at following directions and noticing when something is off. Nothing is worse than sending out a great meme with a grammar error.
- Understand Social Metrics – Your experts should know how to set goals and verify whether benchmarks were met on each social media platform.
- Have Expert Knowledge about Your Products – This may not happen overnight, but with the right information and training provided by you, and the desire of the individual, they should become experts in your products.
- Understand In-depth How Your Business Works – Seeing how all the pieces of the puzzle work together and where they fit into the overall business is very helpful.
- Customer Service Enthusiast – Anyone you put on your customer service team should know all the ins and outs of customer care. This includes how to make a customer feel valued and appreciated.
- Compatibility – This is the most important criteria because a person can be an expert but if their personality clashes with yours or with other team members, it can affect everyone in the company. If you find this happening you probably need to keep looking for someone to fill the role. Try a test run to see how it goes with each new person.
You can make your own list of skills for each role. Some skills cross over from role to role. For example, if you have a writer with good SEO skills, you may not need to hire a social media SEO expert to create social media content.
Questions to Ask Potential New Staff
When you identify someone to fill a particular role on your social media team, you’ll want to interview them and ask them the right questions. One thing to be careful about when hiring outsourcers is that most of them don’t want to be employees, and that’s why they’re contract workers. However, you interview them and get to know them just like any other team candidate.
Some of the questions you will want to pose are:
- What types of content have you created and for whom?
- Do you have samples of your work?
- If you started today, what types of content do you think I need in the next month?
- Have you looked at my group/blog/website? If so, what were your first three thoughts in relation to the type of content I have?
- How do you feel about deadlines?
- What software do you use?
- Do you have examples of graphics created for social media?
- In what ways do your graphics increase engagement?
- What are some ideas you have to improve my business?
- What types of things get in the way of meeting deadlines?
- What are your platform specialties?
- How do you define success?
- What do you know about my business?
- Which platforms do you suggest we have a presence on?
- What do you know about analytics?
- What software do you use for analytics?
- Do I need to purchase any specific software to work with you?
Modify the questions to be more specific to your business. Include whether the team member will be a contractor or employee. If you interview more than one person for a role be sure to ask them the same questions. When you know your offers and the goals of each you’ll do great building your social media team.
However, you choose to find your team, take the time to develop each role fully so that you know without a doubt what you want them to do. Then take the time to interview more than one person, give them a short test run, and then go from there. You’ll be glad you did.
Building your social media team might seem daunting to start with, especially if you’re not sure of the terminology. But, by learning about service/product providers, as well as defining your goals, roles, and expectations, you can build an awesome and successful team.