David AndersenFebruary 2, 2015 The first few months of the year are usually considered a bit of a depressing time. It’s dark, cold and gloomy outside, and most of us would rather just stay indoors until Spring arrives. For email marketers, it can be challenging to find the right approach for kicking off the new … Continue reading 3 Ways You Can Re-engage Your Customers Through Email Content
Dani ZehraJanuary 17, 2015 Remember the days when social media was a novelty? Today it is an important part of your online marketing campaign. We are living in a media conscious era where a brand’s survival is dependent on its social media presence. That is one reason why we see companies hiring social media consultants, … Continue reading Ways to Increase Your Social Media Presence through Blogging
Gabby SantiJanuary 2, 2015 Why do I love shopping small? Small businesses have always offered me unique and memorable experiences. The owners care about their customers and work directly with you to make sure you are satisfied with every purchase you make. But these memorable experiences shouldn’t only occur during in-store interactions. You also need … Continue reading 5 Simple Ways to Engage Your Customers Through Instagram
Justin WongDecember 29, 2014 One of the most useful applications of Google Analytics is finding out where your visitors are coming from. If you have a thousand visitors a month, how many of them come from SEO? How many from social media posts, or online advertising? If any of these sources are performing poorly, you … Continue reading Making Sense of your Traffic Analysis through Google Analytics
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Scott Masson December 15, 2014 Reddit is the 30th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularize millions of pieces of content each year. Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers … Continue reading How To Use Reddit To Boost Your Marketing Through The Roof
Susan Tucker December 11, 2014 Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, … Continue reading How to Win Buyers and Influence Sales Through Email Marketing
Kim Speier November 22, 2014 It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash? Here are … Continue reading Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season
By Mark Simmons, Published November 11, 2014 What do brands like American Express, Coca Cola, Mercedes and Neiman Marcus have in common? Even though they are all from entirely different industries, they have one thing in common; they took notice of the power of content marketing and have the wisdom to take full advantage of … Continue reading Brand Development Through Content Marketing
By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric
