Tag Archives: Through

57% Of Video Viewers Discover Content Through Search

Video Traffic

57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search →

How to cut through cross-channel noise using intent-driven personalization

Marketing Guide

4 ways intent-driven personalization can optimize your digital marketing efforts In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets … Continue reading How to cut through cross-channel noise using intent-driven personalization →

5 Ways to Lead Your Employees Through Major Organizational Changes

Corporate Culture

AJ Agrawal — April 16, 2017 Follow @ajalumnify— April 16, 2017 Change is inevitable, and the strongest companies across verticals recognize that ongoing change is a necessary ingredient to remaining competitive. Consumer behaviors today are changing at an unprecedented pace thanks to rapid technological advancements; most brands have robust dedicated social media teams, whereas ten … Continue reading 5 Ways to Lead Your Employees Through Major Organizational Changes →

Critical Keys For Building a Powerful Personal Brand Through Live Video

Personal Branding

Jamilah Corbitt — April 7, 2017 Follow @JamilahCorbitt— April 7, 2017 As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could … Continue reading Critical Keys For Building a Powerful Personal Brand Through Live Video →

Break through 5 common barriers to contextual marketing and connected experiences

Marketing Guide

In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017   Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences →

Small Business Owners Need Composure to Get Through Chaos

Smart Business Tips

David Kiger — February 10, 2017 Follow @davidkiger— February 10, 2017 Despite their best efforts, small business owners may face chaotic scenarios early in their entrepreneurial experience. This can come in a variety of areas. Just to scratch the surface, there’s securing funding, getting established as a reliable business, keeping clients and employees happy, and … Continue reading Small Business Owners Need Composure to Get Through Chaos →

NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value

Success Stories

Peter Fader — February 9, 2017 Follow @faderp— February 9, 2017 Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought our product and kept the production lines humming. To the extent that we thought about customer satisfaction, we were content to look at an average. … Continue reading NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value →

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