Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist Brian Patterson explains why. Brian Patterson on July 6, 2016 In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their … Continue reading Angie’s List is now free: What this change means for your business
by Sanjay Shetty July 4, 2016 Follow @sanjayshettyJuly 4, 2016 Top 3 Social Media Mistakes Mistake #1: Content Creation Yes I know it sounds strange. However, it is so easy to create content on social media that people just dive in and create lots of content. They have a content calendar and various kinds of … Continue reading Failing At Social Business? This Could Be Why
by Chris Herbert June 26, 2016June 26, 2016 Technology Marketers Need to Know How To Sell Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well, actually an opportunity! The disconnect between sales and marketing is one of the reasons … Continue reading Sell Me This Pen. Some Advice for Technology Marketers
by Jimmy Rodela June 24, 2016 Follow @dbjim21June 24, 2016 “I’m sorry…”, these are the last two words that your supervisor uttered as he told you to leave the company. The experience is quite surreal. As you sit in your office chair and stare at the ceiling as you slowly take everything in, you couldn’t … Continue reading Are You Starting an Online Business? Read this First.
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Julie Joyce on June 22, 2016 When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored … Continue reading Take this link and shove it
by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It?
by Colleen Francis June 14, 2016June 14, 2016 Everybody has sales goals. . . Some are set by our companies and some we set ourselves. For many sales reps, it wouldn’t be January without either a new sales quota or a new personal objective for the year ahead. If I had to guess, I’d be … Continue reading Avoid Failure with This Formula for Setting Successful Sales Goals
by Robin Tartleton June 13, 2016June 13, 2016 Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes. While every account needs a good spring cleaning now and again, below are some quick tips to impact performance day to … Continue reading Improve Your PPC In Just 25 Minutes This Week
by Bob Apollo June 9, 2016 Follow @bobapolloJune 9, 2016 We all know how hard it is to accurately qualify sales opportunities. We all know how often even apparently well-qualified opportunities get delayed or abandoned altogether. And you’re probably tired of my quoting the CSO Insights research that fewer than 50% of forecasted opportunities actually … Continue reading Is This Project Possible, Probable or Inevitable?
by Lexy Mayko June 4, 2016 Follow @https://twitter.com/LexyMaykoJune 4, 2016 No eCommerce B2B solution can do without it. Every web merchant holds it dear. All online buyers lean on it when deciding whether to buy that lovely carbon road bike or not. It’s all about product data, the asset that has grown inseparable from what … Continue reading Why Retailers Value Product Attributes and How to Make the Most of This Importance
