Tag Archives: this

10 Ways to Spruce Up Your Small Business Finances This Summer

by Nate Matherson May 30, 2016May 30, 2016 After a particularly brutal winter, the summer months are a welcome shift. For small business owners, the change in seasons should be a reminder to do some cleanup and organization. After long months of building your business model, generating sales and managing your company, it is important … Continue reading 10 Ways to Spruce Up Your Small Business Finances This Summer →

Journey to better paid search ROI with this travel ad copy data

Return On Investment - ROI

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data →

Firing Customers – Are We Looking At This Right?

Customer Acquisition

by Ian Williams May 21, 2016 Follow @CustExpManMay 21, 2016 Over the past few years, there has been quite a bit of discussion about the principle of sacking or firing customers. A recent article by Adrian Swinscoe that asks whether we should fire, rate or educate customers reminded me of a personal view that I … Continue reading Firing Customers – Are We Looking At This Right? →

Is Your SEO Strategy Missing This One Important Ingredient?

SEO Strategy

by Matt Press May 18, 2016 Follow @splashcopyMay 18, 2016 The trouble with SEO is that it’s all too easy to focus on the techie side of things. We can often forget about the human element of SEO – namely that we need to tailor our websites for real people as well as machines. Let … Continue reading Is Your SEO Strategy Missing This One Important Ingredient? →

Skimm This: Why Email Newsletters are Still Important to Your Business

Newsletter Marketing

by Wendy Lindars May 17, 2016 Follow @enx2marketingMay 17, 2016 Before the rise of social media, there were newsletters. If you wanted to inform your customers about the deals of the week or recent news items, chances are you created an email blast to send out. It was fun to design and gather information for … Continue reading Skimm This: Why Email Newsletters are Still Important to Your Business →

What Can Online Retailers Expect This Mother’s Day?

Online Retailers

by Brian Lee May 7, 2016May 7, 2016 Mother’s Day is almost here! With flowers, cards, and family visits close at hand, many brick and mortar retailers are gearing up for the shopping spike. The season of maternal appreciation extends to online retailers, who are also gussying up their search, social, and display campaigns to … Continue reading What Can Online Retailers Expect This Mother’s Day? →

Planning A Website Or Rebuilding A Website? Read This First!

Website Development Guidelines

by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 I tend to look to share unique or innovative ideas with small business owners. As a result, I sometimes neglect to share some sound marketing advice because it’s been around for a while so I assume everyone knows what it is. Well, here’s something everyone … Continue reading Planning A Website Or Rebuilding A Website? Read This First! →

This is the State of Conversion Optimization in 2016

Conversion Optimization

by Alex Birkett May 4, 2016May 4, 2016 While there are encouraging signs of growth and maturity, the ConversionXL 2016 State of Conversion Optimization report shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice. In this year’s survey, we asked 722 respondents 48 questions about who they … Continue reading This is the State of Conversion Optimization in 2016 →

Smart Leaders Follow This Formula for Change

Leadership

by Daniel Stewart April 30, 2016 Follow @stewartleaderApril 30, 2016 “If you want to go fast, go alone. If you want to go far, go together.”– African Proverb Today, roughly 70% of businesses change efforts aren’t successful. This means that 70% of the well intentioned efforts to transform businesses, improve customer experience and redesign operations … Continue reading Smart Leaders Follow This Formula for Change →

5 Ways Businesses Will Be Transformed by Digital This Year

Digital Transformation

by Paul Nashawaty April 29, 2016 Follow @pnashawatyApril 29, 2016 In today’s connected world, and especially as customer expectations around digital engagements continue to rise, a robust digital presence is essential to business success. Has there been a day in the past year when you or your company didn’t use the internet? Doubtful. And the … Continue reading 5 Ways Businesses Will Be Transformed by Digital This Year →