Tag Archives: Thinking

Stop Thinking Digital To Get The Attribution You Deserve

Stop Thinking Digital To Get The Attribution You Deserve by Rebecca Kaplan, Columnist, March 3, 2017 In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible … Continue reading Stop Thinking Digital To Get The Attribution You Deserve →

Who is Challenging your Thinking?

Productivity

Personal Branding Blog — February 17, 2017 — February 17, 2017 If you don’t have someone regularly challenging your thinking my recommendation is to get someone to fill that role … today. It could be a friend, a peer or a mentor. Or, as you’ll see below it could be someone you have never met … Continue reading Who is Challenging your Thinking? →

7 tips for small manufacturers thinking about using AdWords

Google Advertisement

New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. Dianna Huff on February 14, 2017 In my 17 years as a B2B SEO and marketing consultant, I hadn’t … Continue reading 7 tips for small manufacturers thinking about using AdWords →

We’re Thinking About Time Spent At Work All Wrong

Work-Life Balance

Jacob Shriar — February 7, 2017 Follow @jacobshriar— February 7, 2017 Do you come into work early to impress your boss? Do you stay late because you see your coworkers doing it? Are you afraid of what your boss will think of you if you leave early? Is there any point in staying late if … Continue reading We’re Thinking About Time Spent At Work All Wrong →

Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP

Business Planning

Josh Martin — February 1, 2017 — February 1, 2017 The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. To put it simply: the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING process starts anew. Here are … Continue reading Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP →

6 Reasons You Should Be Thinking About an Omnichannel Strategy

Omni-Channel

Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy →

Thinking About The Other Side Of Search

Search Engine Ranking

by Aaron Baar, Staff Writer, January 17, 2017 So much of search marketing revolves around thinking about how to get discovered that it’s easy to ignore the other half of the equation: what happens once you are found. It’s well known that consumers are fickle. They abandon Web sites that take too long to … Continue reading Thinking About The Other Side Of Search →

How to Apply Lifecycle Thinking to Your Referral Program

Referral Marketing

Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program →

Thinking of Building a Resume Online? Make Sure You Use the Best Tool

Career Resume

Amanda Clark — December 20, 2016 Follow @GrammarChicInc— December 20, 2016 Being in the business of professional resume writing, I encounter job seekers (pretty much on a daily basis) who are not only confused and uncertain about the idea of creating and writing their own resume, but downright terrified of the prospect! It’s true! Most … Continue reading Thinking of Building a Resume Online? Make Sure You Use the Best Tool →

Forget big data: Why thinking small can help marketers see the future

Data Management

Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future →